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The 2018 Olympic Games have yet to begin, but the winners are clear.
Dozens of team and committee sponsors are preparing their logos for the world’s biggest marketing opportunity, where they’ll wave their banners before billions of global viewers, heighten brand awareness and promote their association with revered athletes.
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Sponsorship Boosts The Balance Sheet
The $100 million to $200 million sponsorship fee is seen to pay for itself.
The 2016 Rio Games catalyzed Nike Inc (NYSE:NKE)’s 8-percent revenue run and 9-percent net profit increase, a swell in Dicks Sporting Goods Inc (NYSE:DKS) sales and a pop in Ralph Lauren Corp (NYSE:RL) stock.
"[The] USA starts doing well [and] you go out and you buy the hat or the sweatshirt," TD Ameritrade Chief Market Strategist JJ Kinahan told Benzinga during the Rio Games. "Overall most companies have done fairly well, but the initial beneficiaries of this have been the apparel companies."
The Olympic returns are well enough known that TD Ameritrade Holding Corp. (NASDAQ:AMTD) secured secondary exposure in 2016 through an Olympic Sponsors Index.
The Team USA Players
Team USA boasts a sterling squad of sponsors easily replicated in an All-American portfolio and through day-to-day product saturation.
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Pull on your best Nikes, zip up that Columbia Sportswear Company (NASDAQ:COLM) fleece and park yourself on the sofa with Comcast Corporation (NASDAQ:CMCSA)’s NBC and a well-balanced snack pack of Kellogg Company (NYSE:K), J M Smucker Co (NYSE:SJM) and Hershey Co (NYSE:HSY).
Or don your best Ralph Lauren, board a United Continental Holdings Inc (NYSE:UAL) flight and fill in Team USA’s Pyeongchang fan section.
Fill the voids with supplemental services at Dicks, USG Corporation (NYSE:USG) and Hartford Financial Services Group Inc (NYSE:HIG).
The Olympics Committee
If you approach the Games with a globalist’s glow, build a universal team of Alibaba Group Holding Ltd (NYSE:BABA), The Coca-Cola Co (NYSE:KO), DowDuPont Inc (NYSE:DWDP), Intel Corporation (NASDAQ:INTC), Procter & Gamble Co (NYSE:PG), Toyota Motor Corp (ADR) (NYSE:TM) and Visa Inc (NYSE:V) — worldwide and long-term Olympic partners.
Or take a look at Under Armour Inc (NYSE:UAA), an official sponsor of Team Canada, as well as the partners, sponsors and supporters of Pyeongchang 2018 — including McDonald’s Corporation (NYSE:MCD), KT Corp (ADR) (NYSE:KT), VF Corp (NYSE:VFC)’s The North Face, POSCO (ADR) (NYSE:PKX), Hanwha Q Cells Co Ltd -ADR (NASDAQ:HQCL) and Kelly Services, Inc. (NASDAQ:KELYA).
Related Links:
This Small Olympic Outfitter Outperformed Nike And Under Armour
McDonald's No Longer A Premier Olympic Sponsor
Why Olympic TV Ratings Were So Poor And What NBC Got Wrong In Rio
A torchbearer holds the PyeongChang 2018 Winter Olympics torch Feb. 5, 2018 in Samcheok, South Korea. Photo courtesy of the International Olympic Committee.
Crypto Whales Are Loading Up — Are You?
New research shows the biggest crypto buyers are back. And this time? They could hold for the possibility that Bitcoin will surpass $100,000 in 2024. You don’t want to miss the next massive crypto bull run like we saw in 2020 and 2021. To know exactly what’s going on and what to buy… Get Access To Benzinga’s Best Crypto Research and Investments For Only $1.