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Amazon.com, Inc. (NASDAQ:AMZN)'s streaming video service will now include live football games. The National Football League and Amazon reached an agreement whereby Amazon will livestream 10 "Thursday Night Football" games.
Amazon paid $50 million for the rights to broadcast the games, which is notably higher than the $10 million Twitter Inc (NYSE:TWTR) paid last year for the same one-year rights.
Amazon was bidding against Twitter, Facebook Inc (NASDAQ:FB), and Alphabet Inc (NASDAQ:GOOG) (NASDAQ:GOOGL)'s YouTube to win the new one-year contract. As such, the win could be seen as the biggest victory for the head of Amazon's sports division Jim DeLorenzo.
The Details
Sorts Business Daily said Amazon's deal with the NFL allows it to stream the matches directly on its Amazon Prime video service, which means only Prime members can take advantage. This contrasts to Twitter's deal last year, which was open to anyone with a Twitter membership versus Amazon's yearly membership cost.
Amazon can sell a certain number of ad slots per game (or use it to promote their own products and services) but still needs to stream either CBS or NBC's broadcast of the games including their own commercials.
SBD added that Twitter and NFL were both happy with their relationship last year, but at first glance it appears the decision by the NFL is financial as Amazon likely emerged as the highest bidder.
See Also:
Baseball Is Just The Beginning: Expect Facebook To Go After More Sports To Grow Video Segment
Facebook Wants You To Spend More Time On Facebook By Watching Baseball
Crypto Whales Are Loading Up — Are You?
New research shows the biggest crypto buyers are back. And this time? They could hold for the possibility that Bitcoin will surpass $100,000 in 2024. You don’t want to miss the next massive crypto bull run like we saw in 2020 and 2021. To know exactly what’s going on and what to buy… Get Access To Benzinga’s Best Crypto Research and Investments For Only $1.
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