Why Apple Could Fall Another 11%: Fundamentals & Technicals Suggest Investors Should Stay Away


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Shares of Apple Inc. (NASDAQ: AAPL) have been trading close to two-year lows in the past few days. On Thursday, the stock hit lowest point since June 2014. Following this event, Oppenheimer technical analyst Ari Wald and Bryn Mawr Trust's chief investment officer Ernie Cecilia were on CNBC to discuss the issue.

The charts aren't looking good, Wald started, pointing out "the bear trend is still intact," and thus recommending to stay away from the shares. A look at the chart below provides a great proxy for trends. The stock’s 200-day moving average is sloped lower.

Source: CNBC

"That 92-level breakdown, that's now resistance,” Wald assured. "You're going to see people looking to break even, people trying to buy at those lows. On the downside, we see very little support until you get down to the low $80 range… That would mark about a 40 percent decline [which] we have seen before," in 2012-2013, when the decline reached 25 percent. This has left investors one important lesson - wait for this stock to stabilize,” the expert concluded.

Agreeing with Wald, Cecilia disclosed that his firm has been reducing its clients’ Apple exposure for the last 12 months. The expert highlighted the dependency of the company on iPhone sales, which can be a tricky issue. He added, "We think that Apple has to focus on recurring revenues as opposed to the market being focused on just, if you will, a new innovation — which is going to be difficult each time.”

Having said this, Cecilia concluded Apple’s stock is attractively valued, but “would concur with the technical analysis, and would stay on the sidelines.”

Disclosure: Javier Hasse holds no positions in any of the securities mentioned above.


Crypto Whales Are Loading Up — Are You?

New research shows the biggest crypto buyers are back. And this time? They could hold for the possibility that Bitcoin will surpass $100,000 in 2024. You don’t want to miss the next massive crypto bull run like we saw in 2020 and 2021. To know exactly what’s going on and what to buy… Get Access To Benzinga’s Best Crypto Research and Investments For Only $1.


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Posted In: Analyst ColorCNBCLong IdeasShort IdeasAnalyst RatingsMoversMediaTrading IdeasAri WaldBryn Mawr TrustCNBCErnie CeciliaOppenheimer