Credit Suisse Boosts Target On TripAdvisor To $105, Cites Vast Improvements In Site's Consumer Proposition

TripAdvisor (NASDAQ: TRIP) shares are rallying in the face of a declining broader stock market, likely on the heels of some bullish comments from Credit Suisse's Dean Prissman. Shares traded up as much as 5 percent to a morning high at $83.93; the stock is now trading around $81.99, up about 2.8 percent for the session.In Prissman's note, entitled "Rising Sails Await Powerful Tailwinds," the Credit Suisse analyst reiterated his conviction in the firm's Outperform rating on TripAdvisor. He cited "a new bottom-up deep-dive into the Click-based advertising business."Despite recent vast improvements in TripAdvisors consumer proposition, according to Prissman, "consumer awareness of the enhancements remains low." The analyst sees this awareness "as a powerful lever to commence monetizing the 70% of users that are not monetized today, and view the recent stabilization of the transition-related headwinds as a signal that TRIP is poised to focus on offense." Prissman boosted both his medium- and longer-term sales and adjusted EBITDA estimates by 400 basis points and his price target on shares of TripAdvisor from $94 to $105. The new price target represents potential upside of about 28 percent from where the stock is currently trading.