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Walt Disney Co (NYSE:DIS) and Netflix Inc (NASDAQ:NFLX) are Morgan Stanley's top two tech stocks for the second half of the year, analyst Benjamin Swinburne said Friday on CNBC's "TechCheck."
The story for media stocks in 2021 has been an "unbelievably strong" advertising recovery and very tough comparable streaming numbers year on year, Swinburne said. He expects those trends to reverse moving forward.
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Comparable numbers will get easier when it comes to streaming and harder when it comes to advertising, he said.
Related Link: Netflix Stock Soars While Disney, Roku Look Set For Reversals: How To Trade It
Disney and Netflix will be well positioned to take advantage of a streaming resurgence, so Morgan Stanley has Overweight ratings on the two stocks. The analyst has a price target of $210 on Disney and a price target of $700 of Netflix.
Swinburne told CNBC that both Disney and Netflix will likely raise streaming package pricing in order to drive operating leverage.
DIS, NFLX Price Action: At the time of publication Friday, Disney was up 0.8% at $174.64 and was up 0.39% at $545.83.
Crypto Whales Are Loading Up — Are You?
New research shows the biggest crypto buyers are back. And this time? They could hold for the possibility that Bitcoin will surpass $100,000 in 2024. You don’t want to miss the next massive crypto bull run like we saw in 2020 and 2021. To know exactly what’s going on and what to buy… Get Access To Benzinga’s Best Crypto Research and Investments For Only $1.