Ad Company MediaAlpha Skyrockets 67% On Trading Debut


27% profit every 20 days?

This is what Nic Chahine averages with his option buys. Not selling covered calls or spreads… BUYING options. Most traders don’t even have a winning percentage of 27% buying options. He has an 83% win rate. Here’s how he does it.


The shares of MediaAlpha Inc (NYSE:MAX), a technology-powered advertisement and marketing company, skyrocketed 67% during their trading debut on Wednesday.

MediaAlpha is a subsidiary of White Mountains Insurance Group Ltd (NYSE:WTM) and operates through QL Holdings LLC and its subsidiary QuoteLab LLC.

ENTER TO WIN $500 IN STOCK OR CRYPTO

Enter your email and you'll also get Benzinga's ultimate morning update AND a free $30 gift card and more!

What Happened: The company raised $175.75 million in its initial public offering on Tuesday, pricing shares at $19 each. Underwriters are entitled to over-allotment options totaling 1,387,500 shares.

The IPO gave it an enterprise valuation of $1.4 billion. MAX shares began trading at $23, recording a 21% increase compared to IPO price.

Earlier this quarter, the tech-powered marketing company led a $210 million debt financing round, partially used for dividend recapitalization. The parent insurance company received $55 million from these proceeds.

Why Does It Matter: Approximately 67.65% of the total offering was issued by MediaAlpha and the balance by the parent company White mountains. With the change in beneficial ownership, White Mountains will continue to hold close to $400 million worth of MAX shares, a 33% controlling interest on a fully diluted basis.

Root Inc (NASDAQ:ROOT) – an auto insurance company also made its trading debut on Wednesday, after raising $724 million in its IPO. However, the ROOT stock price closed flat at the end of the trading session.  

Price Movement: MediaAlpha shares closed 67.68% higher at $31.86 on Wednesday and added another 3.58% higher in the pre-market session Thursday.


27% profit every 20 days?

This is what Nic Chahine averages with his option buys. Not selling covered calls or spreads… BUYING options. Most traders don’t even have a winning percentage of 27% buying options. He has an 83% win rate. Here’s how he does it.


Posted In: NewsIPOsPre-Market OutlookMarketsMoversTechTrading Ideasadvertisingdata science