Prudential Buys Assurance IQ For $2.35B


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Prudential Financial, Inc. (NYSE:PRU) will acquire Assurance IQ, Inc. for $2.35 billion plus an additional earnout of up to $1.15 billion in cash and equity, contingent upon Assurance achieving multi-year growth objectives.

Assurance IQ matches buyers with customized solutions spanning life, health, Medicare and auto insurance, giving them options to purchase entirely online or with the help of a technology-assisted live agent.

"Assurance accelerates the strategy and growth potential of Prudential's financial wellness businesses, bringing us closer to more people across the entire socio-economic spectrum to better serve the full picture of their needs," said Prudential CEO Charles Lowrey in a statement.

Prudential Financial shares were trading down 1.3% at $78.60 in Thursday’s pre-market session. The stock has a 52-week high of $106.64 and a 52-week low of $75.61.

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Crypto Whales Are Loading Up — Are You?

New research shows the biggest crypto buyers are back. And this time? They could hold for the possibility that Bitcoin will surpass $100,000 in 2024. You don’t want to miss the next massive crypto bull run like we saw in 2020 and 2021. To know exactly what’s going on and what to buy… Get Access To Benzinga’s Best Crypto Research and Investments For Only $1.


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