Stitch Fix Falls After Piper Jaffray Downgrade; Analyst Says 'Smallest Hint Of Pressure' Could Threaten Valuation


Crypto Whales Are Loading Up — Are You?

New research shows the biggest crypto buyers are back. And this time? They could hold for the possibility that Bitcoin will surpass $100,000 in 2024. You don’t want to miss the next massive crypto bull run like we saw in 2020 and 2021. To know exactly what’s going on and what to buy… Get Access To Benzinga’s Best Crypto Research and Investments For Only $1.


Some bulls are taking a breather on Stitch Fix Inc (NASDAQ:SFIX) after the firm’s 125-percent year-over-year run.

The Analyst 

ENTER TO WIN $500 IN STOCK OR CRYPTO

Enter your email and you'll also get Benzinga's ultimate morning update AND a free $30 gift card and more!

Piper Jaffray analyst Erinn Murphy downgraded the stock to Neutral and raised the price target from $29 to $43.

The Thesis

The analyst admitted a bullish outlook on Stitch Fix’s fundamentals. (See Murphy's track record here.) 

“We continue to like the development of the business model, appreciate its value for softlines vendors in addition to customers and acknowledge management's execution YTD,” she said in the downgrade note. 

Maintaining the current valuation demands a high degree of execution, Murphy said. To justify the stock’s heights, Stitch Fix would need to evade competitive threats, decelerated consumer spending, rising costs for customer acquisition and moderating full-price sales, the analyst said. 

“Bottom line, at current levels, we believe the smallest hint of pressure from any one (or multiple) of these factors could be a significant negative catalyst for SFIX shares." 


Want Private Access to Benzinga Analyst?

Check out the latest strategies our team of experts are using every week so that you can always adapt to the market like the pros!—Get FULL Access to This Week's Webinar Here.


As Amazon.com, Inc. (NASDAQ:AMZN) ramps advertising for Prime Wardrobe and tests a personalized recommendation service and Nordstrom, Inc. (NYSE:JWN) retargets its Trunk Club, such threats appear imminent, according to Piper Jaffray. 

A $50 valuation requires significant reacceleration of absolute revenue growth and earnings-before-interest-and-tax margins around 14 percent, Murphy said. While the analyst said she expects modest acceleration in revenue, the latter achievement has rarely manifested among Stitch Fix’s peers.

“While SFIX's high full-price selling ratio is a positive, broader customer-product mix is a risk to that ratio over time,” the analyst said. “Further, we believe upward pressure on shipping costs and CAC are undervalued risks to terminal margins.”

Price Action

Stitch Fix shares were down 14.34 percent at $40.36.  

Related Links:

The Future Of Retail? Stitch Fix, Blue Apron, Birchbox Provide Innovative Alternatives To Traditional Shopping

KeyBanc Downgrades Nordstrom, Urban Outfitters, Says E-Commerce Pressures Are Only Increasing

Photo courtesy of Stitch Fix. 


Crypto Whales Are Loading Up — Are You?

New research shows the biggest crypto buyers are back. And this time? They could hold for the possibility that Bitcoin will surpass $100,000 in 2024. You don’t want to miss the next massive crypto bull run like we saw in 2020 and 2021. To know exactly what’s going on and what to buy… Get Access To Benzinga’s Best Crypto Research and Investments For Only $1.


Posted In: Analyst ColorDowngradesPrice TargetAnalyst RatingsErinn MurphyPiper Jaffray