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ServiceNow Inc has a consensus price target of $334.63 based on the ratings of 33 analysts. The high is $1300 issued by JMP Securities on August 4, 2025. The low is $85 issued by Keybanc on April 23, 2026. The 3 most-recent analyst ratings were released by Bernstein, Macquarie, and DA Davidson on May 6, 2026, May 5, 2026, and May 5, 2026, respectively. With an average price target of $178.33 between Bernstein, Macquarie, and DA Davidson, there's an implied 103.95% upside for ServiceNow Inc from these most-recent analyst ratings.
1calculated from analyst ratings
The latest price target for ServiceNow (NYSE:NOW) was reported by Bernstein on May 6, 2026. The analyst firm set a price target for $236.00 expecting NOW to rise to within 12 months (a possible 169.90% upside). 100 analyst firms have reported ratings in the last year.
The latest analyst rating for ServiceNow (NYSE:NOW) was provided by Bernstein, and ServiceNow maintained their market perform rating.
The last upgrade for ServiceNow Inc happened on December 16, 2025 when Guggenheim raised their price target to N/A. Guggenheim previously had a sell for ServiceNow Inc.
The last downgrade for ServiceNow Inc happened on April 10, 2026 when UBS changed their price target from $170 to $100 for ServiceNow Inc.
Analysts arrive at stock ratings after doing extensive research, which includes going through public financial statements, talking to executives and customers of ServiceNow, and listening in to earnings conference calls. Most analysts do this every three months, so you should get 4 ratings per company per firm each year. The last rating for ServiceNow was filed on May 6, 2026 so you should expect the next rating to be made available sometime around May 6, 2027.
While ratings are subjective and will change, the latest ServiceNow (NOW) rating was a maintained with a price target of $226.00 to $236.00. The current price ServiceNow (NOW) is trading at is $87.44, which is out of the analyst’s predicted range.
Browse analyst ratings and price targets on all stocks.
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| Buy Now | Get Alert | ||||||
|---|---|---|---|---|---|---|---|
| 05/06/2026 | Buy Now | 169.9% | Bernstein | $226 → $236 | Maintains | Market Perform | Get Alert |
| 05/05/2026 | Buy Now | 24.66% | Macquarie | $109 → $109 | Maintains | Neutral | Get Alert |
| 05/05/2026 | Buy Now | 117.29% | DA Davidson | $190 → $190 | Maintains | Buy | Get Alert |
| 05/05/2026 | Buy Now | 38.38% | RBC Capital | $121 → $121 | Reiterates | Outperform → Outperform | Get Alert |
| 05/05/2026 | Buy Now | 53.25% | Barclays | $132 → $134 | Maintains | Overweight | Get Alert |
| 05/05/2026 | Buy Now | 71.55% | Evercore ISI Group | $140 → $150 | Maintains | Outperform | Get Alert |
| 05/05/2026 | Buy Now | 79.55% | Citizens | $157 → $157 | Reiterates | Market Outperform → Market Outperform | Get Alert |
| 05/05/2026 | Buy Now | 31.52% | Needham | $115 → $115 | Reiterates | Buy → Buy | Get Alert |
| 05/05/2026 | Buy Now | 71.55% | BTIG | $150 → $150 | Reiterates | Buy → Buy | Get Alert |
| 05/04/2026 | Buy Now | 71.55% | BTIG | $150 → $150 | Reiterates | Buy → Buy | Get Alert |
| 04/30/2026 | Buy Now | 80.7% | Citigroup | $154 → $158 | Maintains | Buy | Get Alert |
| 04/23/2026 | Buy Now | 24.66% | Macquarie | $140 → $109 | Maintains | Neutral | Get Alert |
| 04/23/2026 | Buy Now | 50.96% | Barclays | → $132 | Reinstates | → Overweight | Get Alert |
| 04/23/2026 | Buy Now | 54.39% | Jefferies | $175 → $135 | Maintains | Buy | Get Alert |
| 04/23/2026 | Buy Now | 65.83% | Canaccord Genuity | $200 → $145 | Maintains | Buy | Get Alert |
| 04/23/2026 | Buy Now | 37.24% | Truist Securities | $125 → $120 | Maintains | Buy | Get Alert |
| 04/23/2026 | Buy Now | 60.11% | TD Cowen | $140 → $140 | Reiterates | Buy → Buy | Get Alert |
| 04/23/2026 | Buy Now | 39.52% | Cantor Fitzgerald | $122 → $122 | Reiterates | Overweight → Overweight | Get Alert |
| 04/23/2026 | Buy Now | 37.24% | Stifel | $135 → $120 | Maintains | Buy | Get Alert |
| 04/23/2026 | Buy Now | 82.98% | Wells Fargo | $185 → $160 | Maintains | Overweight | Get Alert |
| 04/23/2026 | Buy Now | 60.11% | Evercore ISI Group | $175 → $140 | Maintains | Outperform | Get Alert |
| 04/23/2026 | Buy Now | 79.55% | Citizens | $260 → $157 | Maintains | Market Outperform | Get Alert |
| 04/23/2026 | Buy Now | -2.79% | Keybanc | $115 → $85 | Maintains | Underweight | Get Alert |
| 04/23/2026 | Buy Now | 31.52% | BMO Capital | $120 → $115 | Maintains | Outperform | Get Alert |
| 04/23/2026 | Buy Now | 31.52% | Needham | $155 → $115 | Maintains | Buy | Get Alert |
| 04/23/2026 | Buy Now | 34.95% | Baird | $125 → $118 | Maintains | Outperform | Get Alert |
| 04/23/2026 | Buy Now | 71.55% | BTIG | $185 → $150 | Maintains | Buy | Get Alert |
| 04/23/2026 | Buy Now | 60.11% | Piper Sandler | $200 → $140 | Maintains | Overweight | Get Alert |
| 04/20/2026 | Buy Now | 111.57% | BTIG | $185 → $185 | Reiterates | Buy → Buy | Get Alert |
| 04/16/2026 | Buy Now | 54.39% | Deutsche Bank | $180 → $135 | Maintains | Buy | Get Alert |
| 04/16/2026 | Buy Now | 60.11% | TD Cowen | $185 → $140 | Maintains | Buy | Get Alert |
| 04/16/2026 | Buy Now | 42.96% | Baird | $175 → $125 | Maintains | Outperform | Get Alert |
| 04/15/2026 | Buy Now | 102.42% | Citigroup | $237 → $177 | Maintains | Buy | Get Alert |
| 04/15/2026 | Buy Now | 48.67% | Oppenheimer | $175 → $130 | Maintains | Outperform | Get Alert |
| 04/14/2026 | Buy Now | 71.55% | Mizuho | $190 → $150 | Maintains | Outperform | Get Alert |
| 04/13/2026 | Buy Now | 38.38% | RBC Capital | $150 → $121 | Maintains | Outperform | Get Alert |
| 04/10/2026 | Buy Now | 14.36% | UBS | $170 → $100 | Downgrade | Buy → Neutral | Get Alert |
| 04/07/2026 | Buy Now | 115% | Goldman Sachs | $216 → $188 | Maintains | Buy | Get Alert |
| 04/07/2026 | Buy Now | 111.57% | BTIG | $200 → $185 | Maintains | Buy | Get Alert |
| 04/02/2026 | Buy Now | 54.39% | Stifel | $180 → $135 | Maintains | Buy | Get Alert |
| 03/31/2026 | Buy Now | 111.57% | Wells Fargo | $225 → $185 | Maintains | Overweight | Get Alert |
| 02/09/2026 | Buy Now | 77.26% | Needham | $155 → $155 | Reiterates | Buy → Buy | Get Alert |
| 02/05/2026 | Buy Now | 77.26% | Needham | $155 → $155 | Reiterates | Buy → Buy | Get Alert |
| 01/30/2026 | Buy Now | 171.04% | Citigroup | $235 → $237 | Maintains | Buy | Get Alert |
| 01/29/2026 | Buy Now | 60.11% | Macquarie | $172 → $140 | Maintains | Neutral | Get Alert |
| 01/29/2026 | Buy Now | 151.6% | DA Davidson | $220 → $220 | Maintains | Buy | Get Alert |
| 01/29/2026 | Buy Now | 111.57% | RBC Capital | $195 → $185 | Maintains | Outperform | Get Alert |
| 01/29/2026 | Buy Now | 105.86% | Stifel | $200 → $180 | Maintains | Buy | Get Alert |
| 01/29/2026 | Buy Now | 128.73% | Cantor Fitzgerald | $200 → $200 | Reiterates | Overweight → Overweight | Get Alert |
| 01/29/2026 | Buy Now | 100.14% | Evercore ISI Group | $225 → $175 | Maintains | Outperform | Get Alert |
| 01/29/2026 | Buy Now | 31.52% | Keybanc | $155 → $115 | Maintains | Underweight | Get Alert |
| 01/29/2026 | Buy Now | 77.26% | Needham | $155 → $155 | Reiterates | Buy → Buy | Get Alert |
| 01/29/2026 | Buy Now | 128.73% | BTIG | $200 → $200 | Reiterates | Buy → Buy | Get Alert |
| 01/23/2026 | Buy Now | 100.14% | Jefferies | $230 → $175 | Maintains | Buy | Get Alert |
| 01/22/2026 | Buy Now | 168.76% | Citigroup | $250.6 → $235 | Maintains | Buy | Get Alert |
| 01/22/2026 | Buy Now | 128.73% | BTIG | $200 → $200 | Reiterates | Buy → Buy | Get Alert |
| 01/21/2026 | Buy Now | 100.14% | BMO Capital | $230 → $175 | Maintains | Outperform | Get Alert |
| 01/21/2026 | Buy Now | 100.14% | Oppenheimer | $200 → $175 | Maintains | Outperform | Get Alert |
| 01/21/2026 | Buy Now | 117.29% | Mizuho | $210 → $190 | Maintains | Outperform | Get Alert |
| 01/20/2026 | Buy Now | 94.42% | UBS | $200 → $170 | Maintains | Buy | Get Alert |
| 01/13/2026 | Buy Now | 128.73% | Oppenheimer | $230 → $200 | Maintains | Outperform | Get Alert |
| 01/09/2026 | Buy Now | 128.73% | Stifel | $230 → $200 | Maintains | Buy | Get Alert |
| 01/08/2026 | Buy Now | 157.32% | Wells Fargo | $255 → $225 | Maintains | Overweight | Get Alert |
| 01/08/2026 | Buy Now | 96.71% | Macquarie | → $172 | Maintains | Neutral | Get Alert |
| 01/05/2026 | Buy Now | 128.73% | Piper Sandler | $230 → $200 | Maintains | Overweight | Get Alert |
| 01/05/2026 | Buy Now | 123.01% | RBC Capital | $240 → $195 | Maintains | Outperform | Get Alert |
| 12/22/2025 | Buy Now | 128.73% | BTIG | $200 → $200 | Reiterates | Buy → Buy | Get Alert |
| 12/17/2025 | Buy Now | 1043.64% | BTIG | → $1000 | Assumes | → Buy | Get Alert |
| 12/16/2025 | Buy Now | 1158.01% | DA Davidson | $1250 → $1100 | Maintains | Buy | Get Alert |
| 12/16/2025 | Buy Now | — | Guggenheim | — | Upgrade | Sell → Neutral | Get Alert |
| 12/15/2025 | Buy Now | 786.32% | Keybanc | → $775 | Downgrade | Sector Weight → Underweight | Get Alert |
| 11/25/2025 | Buy Now | 883.53% | Macquarie | → $860 | Initiates | → Neutral | Get Alert |
| 10/30/2025 | Buy Now | 1129.41% | JP Morgan | $1020 → $1075 | Maintains | Overweight | Get Alert |
| 10/30/2025 | Buy Now | 1329.55% | TD Cowen | $1200 → $1250 | Maintains | Buy | Get Alert |
| 10/30/2025 | Buy Now | 1215.19% | UBS | $1075 → $1150 | Maintains | Buy | Get Alert |
| 10/30/2025 | Buy Now | 1332.98% | Citigroup | $1234 → $1253 | Maintains | Buy | Get Alert |
| 10/30/2025 | Buy Now | 1300.96% | Barclays | $1210 → $1225 | Maintains | Overweight | Get Alert |
| 10/30/2025 | Buy Now | 1358.14% | Wells Fargo | $1225 → $1275 | Maintains | Overweight | Get Alert |
| 10/30/2025 | Buy Now | 1180.88% | Canaccord Genuity | $1120 → $1120 | Maintains | Buy | Get Alert |
| 10/14/2025 | Buy Now | 1129.41% | UBS | $1100 → $1075 | Maintains | Buy | Get Alert |
| 09/24/2025 | Buy Now | 1329.55% | Morgan Stanley | $1040 → $1250 | Upgrade | Equal-Weight → Overweight | Get Alert |
| 08/04/2025 | Buy Now | 1386.73% | JMP Securities | $1300 → $1300 | Reiterates | Market Outperform → Market Outperform | Get Alert |
| 07/28/2025 | Buy Now | 1226.62% | Freedom Broker | $1050 → $1160 | Maintains | Buy | Get Alert |
| 07/24/2025 | Buy Now | 1158.01% | Raymond James | $1000 → $1100 | Maintains | Outperform | Get Alert |
| 07/24/2025 | Buy Now | 1215.19% | Oppenheimer | $1100 → $1150 | Reiterates | Outperform → Outperform | Get Alert |
| 07/24/2025 | Buy Now | 1329.55% | DA Davidson | $1150 → $1250 | Maintains | Buy | Get Alert |
| 07/24/2025 | Buy Now | 1215.19% | Piper Sandler | $1120 → $1150 | Maintains | Overweight | Get Alert |
| 07/24/2025 | Buy Now | 1311.25% | Citigroup | $1160 → $1234 | Maintains | Buy | Get Alert |
| 07/24/2025 | Buy Now | 1158.01% | UBS | $1125 → $1100 | Maintains | Buy | Get Alert |
| 07/24/2025 | Buy Now | 1226.62% | BMO Capital | $1150 → $1160 | Maintains | Outperform | Get Alert |
| 07/24/2025 | Buy Now | 1272.37% | Cantor Fitzgerald | $1200 → $1200 | Reiterates | Overweight → Overweight | Get Alert |
| 07/24/2025 | Buy Now | 1300.96% | Wells Fargo | $1150 → $1225 | Maintains | Overweight | Get Alert |
| 07/24/2025 | Buy Now | 1283.81% | Barclays | $1200 → $1210 | Maintains | Overweight | Get Alert |
| 07/24/2025 | Buy Now | 1215.19% | Jefferies | $1025 → $1150 | Maintains | Buy | Get Alert |
| 07/24/2025 | Buy Now | 1272.37% | B of A Securities | $1110 → $1200 | Maintains | Buy | Get Alert |
| 07/24/2025 | Buy Now | 1272.37% | Needham | $1050 → $1200 | Maintains | Buy | Get Alert |
| 07/22/2025 | Buy Now | 1386.73% | JMP Securities | $1300 → $1300 | Reiterates | Market Outperform → Market Outperform | Get Alert |
| 07/21/2025 | Buy Now | 1272.37% | Barclays | $1085 → $1200 | Maintains | Overweight | Get Alert |
| 07/18/2025 | Buy Now | 1169.44% | B of A Securities | $1085 → $1110 | Maintains | Buy | Get Alert |
| 07/17/2025 | Buy Now | 728% | Guggenheim | $724 → $724 | Reiterates | Sell → Sell | Get Alert |