Jake Bullock and Luke Anderson= JB & LA: Jake grew up in Colorado and Luke is from Massachusetts but we met for the first time in San Francisco when they started work on the same day at Bain & Company. Before Cann, Jake worked in investment banking, management consulting and private equity primarily with consumer brands. Prior to Cann, Luke was a high school math teacher with Teach For America and a management consultant where he helped large CPG companies launch new brands.
No professional training in mixology although we used our data analysis skill sets to collect and analyze online cocktail recipes, DIY cocktails on Pinterest, and search trend data to identify unique flavor combinations that consumers were craving. From those flavor combos, we formulated Cann’s first set of flavors using citrus juice not from concentrate, organic agave nectar, all-natural herbal flavors and a flavorless cannabis extract.