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Jamie Pearson


New Holland Group

Jamie Pearson has been a highly respected leader in the cannabis industry for over a decade. Her “in the trenches” operational success and deep, global relationships led her to be coined “Wonder Woman” in the 2023 Women of Influence issue of Cannabis Now Magazine and twice one of the most influential women in cannabis by High Times. Jamie spent decades in the global real estate investment and finance world on three continents. She studied German at the University of Wuppertal and has split her time between the two countries for over 25 years. She currently sits on the advisory boards of Dope Drinks, Marley One, Cellotex Dev Ltd, and the Global Cannabis Network Collective (GCNC).

Jamie founded and leads The New Holland Group, a global consulting firm serving clients with international business development & strategy, seed to sale operations, branding & marketing, effective capital raising, executive coaching, cross border IP licensing, celebrity partnerships, buy & sell side M&A, and financial turnarounds.

Before New Holland Group, Jamie spent seven years, including three as the President & CEO, of Bhang Inc. [CSE:BHNG] one of the world’s most-awarded infused edible brands, famous for its infused chocolate bars. She led the company’s diverse executive team, managed the “expansion through licensing” plan, ran the capital markets division, and was the face of the brand – catapulting Bhang from a California favorite to a multi-state and multi-national phenomenon. When Jamie exited Bhang the brand had been distributed in 7 US states and 10 countries through licensing deals with the likes of Trulieve, [CSE:TRUL], Indiva [TSX:NDVA] and Origin House [CSE:OH] (now Cresco). Jamie served four years as the Vice Chairman of Bhang’s Board and served on the Board’s audit committee.

Jamie is a popular speaker with competence in the areas of global brand expansion, ESG, IP & brand licensing, real estate acquisition, creative deal structuring, celebrity partnerships, business development, and leadership. Jamie can be reached at