Krista and the team at Vetrina know retail growth happens one transaction at a time. At Vetrina, she helps dispensaries unlock growth through a three-pronged approach: attracting new customers, increasing customer spend, and driving purchase frequency. Krista leverages her experience working with over 250 retailers across North America to implement data-driven strategies for profitability, including assortment and pricing optimization, and strategic use of loyalty programs and promotions.