Brandon Harshbarger is a finance and marketing professional with experience in initial capital funding, business planning, operations, and advanced direct-to-consumer brand activation strategies.

Brandon’s journey with Cheech and Chong began in 2019 when he had the opportunity to develop one of the first water-soluble CBD supplements alongside Tommy Chong, leading to the creation of the “Throw out your CBD” campaign. By differentiating water-soluble cannabinoids from traditional oil-based formulas, “Throw Out Your CBD” led to Tommy Chong’s Good Vibes & Nice Dreams tinctures becoming some of the most well-known and highly rated CBD supplements in the market. \n

Most recently utilizing some of the most progressive online marketing strategies along with internal growth hacking techniques, Brandon recently led a viral campaign on X that caught the attention of major media outlets, with the Wall Street Journal writing an article, “Why Cheech & Chong Ads Are Flooding Twitter”.

The next critical milestone for Brandon has been creating the Bowlmates cannabis community by leveraging the historical significance and trust that Cheech & Chong has globally. Bowlmates was developed to provide a home for all cannabis users, unrestricted from the constant community violations that other social media platforms like Meta and Google constantly use to restrict the cannabis community. As a simple beta Bowlmates has grown to over 30k active members sharing everything from product reviews and cultivation secrets to memes and contests.

With the full IP of Cheech & Chong under the Global Holding Co banner, Brandon’s role as President is to continue to drive the most critical mission of all… utilizing the iconic status of Cheech & Chong to ADVOCATE FOR ACCESS to the plant in all forms for everyone.

“Responsibility is a heavy responsibility man.”