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Kris Walker

President & Chief Commercial Officer

Hoodie Analytics

Kris Walker is the Co-Founder, President, and Chief Commercial Officer at Hoodie. Hoodie tracks over $30B in sales across over 10,500+ dispensaries in the US & Canada, making Hoodie the largest and most impactful platform for next day insights into leading sales metrics such as cannabis sales, pricing, promotion, stocking status, distribution and share of shelf. Hoodie combines this unparalleled coverage with first-of-its-kind, next-day insights so businesses can access market trends and data within hours. Kris leads Hoodie’s customer acquisition and customer experience efforts — overseeing sales, marketing, analytics, product strategy, and the delivery of successful client outcomes.

Prior to Hoodie, Kris was Senior Vice President and Global Client Leader for Nielsen, the S&P 500 firm and global leader in audience insights, data, and analytics that shape the future of media. At Nielsen, Kris drove product innovation, leveraging Nielsen’s data marketplace and broad analytics capabilities to deliver exceptional value for clients’ business performance worldwide. Kris is also the co-founder of Big Chalk Analytics, a technology-enabled analytics consulting firm that connects progressive companies with world-class analytics, insights, and talent — including individuals, teams, and suppliers through a proprietary talent network aligned with the most important analytics and insights issues facing the CPG/FMCG industry.

Kris is a passionate global executive with proven experience in transforming start-up and turnaround businesses. He’s awarded and recognized for leading through innovation, building enviable teams and clients, and leveraging strategic and analytical skills to consistently exceed revenue and EBITDA targets. Kris holds a Bachelors of Science in Commerce with Concentrations in Marketing and International Business from the University of Virginia.