Best WooCommerce Plugin

Contributor, Benzinga

WooCommerce is a leading open-source e-commerce plugin that powers more than 3 million e-commerce sites around the world. Powered by WordPress, it lets you turn your WordPress site into a full-featured e-commerce store within a few clicks.

Like WordPress, WooCommerce offers many plugins and extensions to extend the functionality of the e-commerce store. WooCommerce has a vast plugin library that allows your business to add almost any functionality you can think of. From customizing your e-commerce site through optimizing your marketing strategies with powerful analytics to social integrations and email marketing, WooCommerce plugins have it all. 

What are the Benefits of Using a WooCommerce Plugin?

WooCommerce can help you to effortlessly expand your store as per your needs with these plugins. Let’s take a look at some notable benefits of using WooCommerce plugins.

Powerful analytics

Without an informative analysis of your customer behavior, it’s pretty challenging to create effective marketing strategies. WooCommerce provides an extensive set of plugins that you can integrate with Google Analytics. For a deeper analysis of customers, it offers clear and intuitive reports that can increase revenue.

Extremely affordable

Compared to its competitors, WooCommerce’s plugins are very cost-effective. Though most of the plugins have a free version, the ones that require a payment to use are also totally worth the money. You can take advantage of the variety of plugins and extensions from its repository without having to commit to an expensive investment.

Simplifies your work process

WooCommerce plugins help in streamlining the work process. These plugins add extra functionalities to your store. Some of its plugins facilitate up-selling and cross-selling with its super handy features.

What to Look for in a Best WooCommerce Plugin?

WooCommerce has many plugins and extensive features. These plugins can transform an ordinary-looking site into an impressive site. But not all the plugins might be worth your time and money. t Some points to consider before deciding on a plugin include:

Addition proper functionality

With many free and paid plugins available from WooCommerce, it is worth finding one that fits your needs. WooCommerce includes plugins for store enhancement, product management, payment tracking, shipping, marketing, tax calculation, and Google Analytics. Install a plugin that is an absolute necessity and serves your store in the best ways.

Size of the plugin

While plugin functionality is an essential factor for making a choice, it is a bit ugly to deal with large plugin sizes. Extensive plugins also mean more compatibility issues and slower page load times. Consider WooCommerce plugins that mitigate the factors that slow down your site.

Price for value

WooCommerce is a fully open-source e-commerce platform powered by WordPress. It comes with an overwhelming number of extensions and plugins, both free and paid. It’s important to know how much you’re willing to spend on a plugin. Because WooCommerce offers a nice collection of free plugins, we recommend considering their features and functionalities before moving ahead with a premium one.

Security of data

The importance of security cannot be overlooked anywhere, especially on e-commerce platforms that contain sensitive information such as payment details and confidential information for both customers and merchants. Go for the plugin that protects all critical information and offers a backup plan in case of a disaster.


Despite how beneficial a plugin may appear to you, going through past users’ reviews is always a must. In WooCommerce, you can easily see ratings and reviews for plugins. These provide valuable insights into how good or bad the plugin is. Try to avoid plugins with poor ratings, as they might underperform.

The Best WooCommerce Plugin

WooCommerce Marketplace is filled with 100s of plugins available to build a fully powered e-commerce store. These plugins strengthen your store to increase sales, in turn helping the business grow. Here are some hand-picked WooCommerce plugins that are probably the best among the lot.


If you want a powerful email marketing strategy to build better relationships with your customers, Mailchimp is a perfect choice. Mailchimp makes it easy to drive sales with the help of its all-in-one marketing platform. 

Mailchimp for WooCommerce enables you to drive decisive conversations and retain customers. It provides you with tools to optimize your marketing strategies, including customer email chains, organic social posts, and targeted marketing materials to existing customers.

Even though Mailchimp claims to automate your work, it is pretty disappointing when it comes to advanced automation like dynamic content creation, contact tagging and lead scoring.

Mailchimp unlocks features to increase revenue and drive conversion that is completely free.


When you are doing a global business and want your store in different languages, MultilingualPress can help you add compatibility to translate WooCommerce pages into multiple languages.

It lets you translate your website content into any language in virtually no time. With MultilingualPress, you have complete control over the flexibility of your store. You can effortlessly create a target-specific version of products, categories, and everything else in the language of your choice. 

However, if you are creating multiple websites, MultilingualPress can slow down the performance of the whole website.

If you want to overcome language barriers to deliver better user experiences, you can start with MultilingualPress at $99 per year.


Truly understanding your customer is a priority for any business. MonsterInsights with WooCommerce gives all the insights into the behaviors of your site visitors. Meanwhile, it also provides you with Google Analytics reports. 

MonsterInsights offers 1-click tracking integration with your WooCommerce store. It provides all the necessary store information such as your conversion rate, revenue, transactions, traffic source, and average order value, making it easier to make data-driven decisions.

On the downside, MonsterInsights offers limited support via the Support tab on WooCommerce. If you want advanced help, you will have to seek out how-to guides.

This Google Analytics plugin for WooCommerce will cost you $199.50 per year.  

Recommendation Engine

If you want to boost your sales via upselling on your WooCommerce site, try Recommendation Engine. It recommends products based on the consumer’s purchase history, product views, and similar users’ behavior. 

Recommendation Engine provides insight into your customers’ behavior by analyzing their preferences, interests, and personal information. It also lets your customers personalize their content and product recommendations instead of seeing 1,000s of products that might not be relevant.

Recommendation Engine, nonetheless, doesn’t handle changes to the customer preference well.

If you wish to purchase this plugin, it will set your back $79 per year.

YITH WooCommerce Compare

As the name suggests, YITH WooCommerce Compare allows your customers to compare similar products side by side and highlight key differences. 

With this WooCommerce plugin, customers can make more informed buying decisions by comparing product price, ratings, features, and availability. Because of its user-friendliness, beginners also can configure and get started with this plugin quickly.

Despite its pluses, the YITH WooCommerce Compare has limited documentation and doesn’t provide enough support. It also doesn’t accept in-depth customization and has room for layout improvements.

YITH WooCommerce Compare is free to use with limited features. If you need additional functionality, you can always upgrade to the YITH Premium Version for $63.99 per year.

Enhance Your Store With WooCommerce Plugins

WooCommerce is specially designed for selling anything online. While a business requires many functionalities that don’t come out of the box with WooCommerce, combining WooCommerce with plugins can transform the experience of your online store. 

You can browse through WooCommerce Marketplace to take your e-commerce store to newer heights. But loading too many plugins into your WooCommerce site can cause severe performance issues — it’s better to understand your needs and only get the required plugins. Try them for free, and if you feel plugins have eased your process, commit to them.