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Axiom's Victor Anthony recommended approximately a year ago that investors should buy eBay Inc (NASDAQ: EBAY)'s stock over Paypal Holdings Inc (NASDAQ: PYPL) after the company separated itself into the two units.
The analyst revisited his thesis in a report on Tuesday and reaffirmed his belief that eBay's stock could offer superior return on improving conversion metrics due to the structured data implementation and continued execution at StubHub and capital returns.
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Anthony expanded that eBay's structured data implementation continues to show signs of progress and working based on a 10 percent improvement in conversions on the subset of eBay traffic relative to others. The company should continue to see even further improving conversion rates as the company seeks to structure over 90 percent of their one billion listings.
StubHub
Meanwhile, while StubHub is facing tough comps from pricing display changes, updates to the mobile app and a new campaign in the third quarter, a "strong" line-up of sports and concerns in the bottom half of 2016 will help offset the tough comps.
Anthony said eBay's stock is still trading at "relatively low multiples" versus its peers. Specifically, the stock is trading at a PEG of 1.0x on his 2017 non-GAAP earnings per share estimate and at an above-peer free cash flow yield of 8 percent.
Bottom line, Anthony stated eBay remains an "attractive value play within the Internet space" and shares were reiterated with a Buy rating with a price target boosted to $38 from $37.
Crypto Whales Are Loading Up — Are You?
New research shows the biggest crypto buyers are back. And this time? They could hold for the possibility that Bitcoin will surpass $100,000 in 2024. You don’t want to miss the next massive crypto bull run like we saw in 2020 and 2021. To know exactly what’s going on and what to buy… Get Access To Benzinga’s Best Crypto Research and Investments For Only $1.