Both T-Mobile US Inc (NASDAQ: TMUS) shareholders and users got a surprise Monday: John Legere announced the #GetThanked initiative, a plan to deliver new user incentives.
Jefferies analyst Mike McCormack, in a Tuesday morning research note, offered his take on the initiatives.
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"Despite potential benefits to customer retention and referrals, we believe the announcements are unlikely to have a major impact on subscriber trends. Furthermore, while the financial terms of the partner rewards were not disclosed, we anticipate only modest dilution. The impacts of Stock Up should be mitigated through open market purchases," McCormack said.
Amid the comments, McCormack maintained a Buy rating and $45 price target on T-Mobile shares.
The stock traded up about 1.7 percent to $43.79 in Tuesday afternoon action.
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