Crypto Whales Are Loading Up — Are You?
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Deutsche Bank analyst, Bryan Kraft, believes the “general entertainment non-sports/non-live event advertising has been in decline for the industry, and this trend will continue, while Viacom lacks sports to offset the impact.”
Kraft estimates decline in domestic advertising revenue of 4 percent in F2016, moderating to a decline of 2 percent by 2019.
Related Link: Viacom Volatile After Mixed Q3 Report
Declines On The Horizon
“We think Viacom is a leader in terms of its data-driven and cross platform advertising capabilities, and we think the company is taking the right steps to reduce ad loads,” Kraft stated.
However, viewership declines are expected to continue, offset to some extent by improvements in measurement and pricing. Growth is expected to slow on the affiliate side, “as renewal step-ups begin to look more like mid-contract escalators and escalators also moderate.”
Domestic affiliate growth is expected at 5.6 percent in 2016, moderating to 3 percent by 2020. This would lead to revenue growth rate of 1-2 percent, with flat to 2 percent EPS growth post-2016.
Image Credit: Public DomainCrypto Whales Are Loading Up — Are You?
New research shows the biggest crypto buyers are back. And this time? They could hold for the possibility that Bitcoin will surpass $100,000 in 2024. You don’t want to miss the next massive crypto bull run like we saw in 2020 and 2021. To know exactly what’s going on and what to buy… Get Access To Benzinga’s Best Crypto Research and Investments For Only $1.
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