Louis C.K. Embraces Bitcoin

American comedian Louis C.K. has joined the fast expanding number of merchants who now accept bitcoin as a payment method by making it possible for fans to download his comedy shows and pay using the cryptocurrency. His decision to incorporate bitcoin on his website underscored the digital currency's growing presence in the entertainment industry, which many believe will ultimately help lead to mainstream adoption.Bitcoin IntegrationOn Louis C.K.'s website, fans can download the comedian's albums and recordings and pay anywhere between $1 and $85. In order to give his supporters another way to pay, Louis C.K. partnered with payment processor BitPay to allow bitcoin supporters to use their mobile wallets. The new option is also beneficial to Louis C.K. who is able to avoid the high transaction fees charged by other processors like PayPal Holdings (NASDAQ: PYPL).Positive ReceptionSo far, his decision to incorporate bitcoin has received a positive reaction from fans. It appears that some of Louis C.K.'s supporters are a part of the bitcoin community, and have already begun using the new payment option to purchase the comedian's recordings.A BoostThis is not the first time that bitcoin has been a hot topic in the entertainment space. Earlier this summer a new film called Dope announced that movie goers could purchase their tickets using the cryptocurrency. The film also incorporated bitcoin into its plot, giving digital currencies more exposure. Many believe that the adoption of bitcoin in the entertainment industry is essential to the cryptocurrency's mainstream adoption. Not only will it bring attention to the currency, but it may help to undo some of the negative publicity that bitcoin has received in past years after hacking attacks and scams made it out to be a tool for criminals.