Raymond James Analyst Says Twitter Is Probably Looking To Add More Advertising Technology

Speaking exclusively to Benzinga, Raymond James & Associates analyst Aaron Kessler said he thinks Twitter Inc (NYSE: TWTR) is clearly looking to add some kind of advertising technology to its platform. The analyst cited the company's acquisitions so far this year. Although Benzinga reached out to Kessler for a response following a tweet from Twitter CFO Anthony Noto Monday night, the Raymond James analyst made it clear his call for more advertising technology was not related to the tweet in question. The tweet from Noto -- which has since been removed -- read: “I still think we should buy them. He is on your schedule for Dec 15 or 16 -- we will need to sell him. i [sic] have a plan.” Kessler would not speculate on what company Twitter might be looking to acquire.Based on Twitter's M&A strategy from this year alone, Kessler believes the company's strategy is to acquire advertising startups. But Kessler also warned it's hard to tell if this is the company's only strategy to monetize better. “They're looking to round out their technology stack,” Kessler concluded.