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In Thursday's morning summary, JP Morgan upgraded Twitter Inc (NYSE: TWTR) from Neutral to Overweight and raised the price target from $54 to $64.
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The upgrade comes due to increased confidence that Twitter, a primary beneficiary of the shift to mobile advertising, will continue to grow not only its user base but also its user engagement. JP Morgan believes this will be done through the combination of its onboarding efforts, rich content and content organization.
Amid the upgrade, shares of Twitter are trading up just under 2 percent Thursday morning.