Playlists, few commercials and easy-to-rent movies makes YouTube a one stop shop. As advertiser's flea the traditional media platforms in favor of digital platforms, Nomura analysts believe Google Inc (NYSE: GOOG) stands to benefit the most from its YouTube division.
The firm said, "Given user growth as driven by Google’s investments in YouTube, growth in YouTube’s publishing partners and given guarantees for advertisers on content quality, measurement, and targeted/innovative ad formats, we remain impressed by YouTube’s fundamental financial drivers."
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The business model Google possess through YouTube has convinced Nomura analysts to raise FY14 EPS forecast from $25.61 to $26.83 and FY15 EPS from $31.61 to $31.94.
Nearing Thursday's close, Google traded up 0.5 percent to $596.17.