Brean Capital Raises 2015 Outlook on comScore

In a report published Tuesday, Brean Capital analyst Todd Mitchell reiterated a Buy rating and $40.00 price target on comScore (NASDAQ: SCOR).In the report, Brean Capital noted, “Management meetings provide insight on growth initiatives. We spent yesterday visiting investors with comScore. We got an update on the core business and came away with a better understanding of key growth initiatives, including 1) expanding Media Metrics Multiplatform and penetrating international markets, 2) integrating vCE with the Google and Yahoo ad servers (and a better understanding of the competitive differential between vCE and Nielsen's OCR), and 3) developing a cross platform measurement offering around the Arbitron PPM data. As a result, we are raising our 2015 estimates. We now look for 2015 revenue of $390 million, up from $375 million, and a 20% increase over our 2014 estimate of $325 million (unchanged), and we look for 2015 non-GAAP EPS of $1.75, up from $1.60, and a 40% increase from our 2014 estimate of $1.25 (unchanged). We reiterate our Buy rating and $40 price target for SCOR.”comScore closed on Monday at $30.72.