Rivian Drops More Hints About New, Cheaper EV: 'Design Will Be Distinctly...'


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Rivian Automotive Inc (NASDAQ:RIVN) Chief Design Officer Jeff Hammoud teased the design of the EV maker’s upcoming R2 SUV crossover in a community gathering over the past weekend.

What Happened: The R2 will build on R1’s design, particularly its two-box silhouette and face. However, although the form vocabulary will be reminiscent of the R1, “the design will be distinctly an R2 and stay true to our core brand values,” Hammoud said.

The chief design officer was talking to the Rivian community gathered at its Venice Hub over the past weekend.

With a price range of $40,000 to $60,000, the R2 SUV will offer a more affordable option compared to the R1, which starts at an average price of $73,000, CFO Claire McDonough said earlier this month.

While maintaining Rivian's signature "adventure aesthetic," the R2 will showcase key trade-offs and investments carefully crafted by a dedicated team, the CDO added.

Our Chief Design Officer, Jeff Hammoud, met with our community for a conversation on all things design & future products. "Although the form vocabulary will be reminiscent of the R1, the design will be distinctly an R2".
Catch up on last weekend's event: https://t.co/TRC3H7FQyj pic.twitter.com/4RdmVWphOG

— Rivian (@Rivian) June 29, 2023

Why It Matters: Earlier this year, Rivian gave enthusiasts a glimpse of the R2 through an Instagram Q&A session with CEO R.J. Scaringe. Although details were kept under wraps, the compact size of the R2 generated significant interest, hinting at a versatile and nimble electric SUV.

The vehicle is expected to be unveiled early next year.

Check out more of Benzinga’s Future Of Mobility coverage by following this link.

Read More: Lordstown Motors Receives Nasdaq Delisting Notice After Filing For Bankruptcy


27% profits every 20 days?

This is what Nic Chahine averages with his options buys. Not selling covered calls or spreads... BUYING options. Most traders don't even have a winning percentage of 27% buying options. He has an 83% win rate. Here's how he does it.


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