Microsoft's Acquisition Ambitions Exposed: Why Did Xbox Want To Buy SEGA?


20-Year Pro Trader Reveals His "MoneyLine"

Ditch your indicators and use the "MoneyLine". A simple line tells you when to buy and sell without the guesswork. It’s a line on a chart that’s helped Nic Chahine win 83% of his options buys. Here's how he does it.


Newly revealed evidence in the ongoing legal battle between the Federal Trade Commission (FTC) and Microsoft Corp.'s (NASDAQ:MSFT) acquisition of Activision Blizzard Inc (NASDAQ:ATVI) shed some light on the tech giant's strategy.

Internal documents revealed Xbox's interest in acquiring Sega Sammy Holdings Inc - ADR (OTC:SGAMY), along with a watchlist of other candidates, IGN reported.

See Also: SEGA Contemplates $70 Game Prices: What's Driving Video Game Cost Increases?

Outlined in the document are strategic recommendations to address Xbox's "content gaps" in mobile development, with a focus on acquiring franchises with "strong communities and deep engagement" and "casual, social, and cross-generational franchises."

"We believe that Sega has built a well-balanced portfolio of games across segments with global geographic appeal, and will help us accelerate Xbox Game Pass both on and off-console," Xbox's head Phil Spencer wrote in an email to Microsoft's CFO Amy Hood and CEO Satya Nadella.

Meanwhile, Microsoft General Manager David Hampton responded to this email by saying: "Game on."

The email, dated November 2020, left uncertainty surrounding the eventual outcome or progress of Spencer's pursuit of Sega.

Other developers Xbox considered buying were Thunderful, Supergiant Games, Niantic, Playrix, Zynga (which was bought by Take-Two Interactive in 2022), Bungie, IO Interactive and Scopely.

Read Next: Microsoft Admits 'Xbox Has Lost The Console Wars' During FTC Court Hearing

Photo by Jonathan Kemper on Unsplash


20-Year Pro Trader Reveals His "MoneyLine"

Ditch your indicators and use the "MoneyLine". A simple line tells you when to buy and sell without the guesswork. It’s a line on a chart that’s helped Nic Chahine win 83% of his options buys. Here's how he does it.


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Posted In: GamingM&ANewsGeneralacquisitionActivision BlizzardFederal Trade CommissionFTCMicrosoftSegatake-two interactivevideo gamesxbox