Crypto Whales Are Loading Up — Are You?
New research shows the biggest crypto buyers are back. And this time? They could hold for the possibility that Bitcoin will surpass $100,000 in 2024. You don’t want to miss the next massive crypto bull run like we saw in 2020 and 2021. To know exactly what’s going on and what to buy… Get Access To Benzinga’s Best Crypto Research and Investments For Only $1.
A new captivating documentary explores the intriguing fate of Apple Inc‘s (NASDAQ:AAPL) Lisa computers, shedding light on the circumstances that led to the burial of thousands of unsold units in Logan, Utah. And Steve Jobs‘ possible hand in what is arguably the company’s worst failure.
What Happened: The 30-minute documentary by The Verge uncovers the hardware issues and the steep $10,000 price tag that contributed to Lisa’s challenges, while also highlighting its groundbreaking features, such as windows, a mouse, and icons, which set the stage for user-friendly computing. In comparison, IBM’s competing device had a significantly lower price of $1,600.
ENTER TO WIN $500 IN STOCK OR CRYPTO
Enter your email and you'll also get Benzinga's ultimate morning update AND a free $30 gift card and more!
Through interviews with key figures involved in the burial, including the original reporter and photo editor, the documentary reveals a narrative intertwined with elements of sabotage and intrigue.
One pivotal character in this story is Bob Cook, an Apple reseller who sought to repurpose and sell the Lisa computers. With over $200,000 invested in improving functionality, upgrading hardware, and enhancing software compatibility, Cook’s efforts added another layer to Lisa’s complex journey.
See Also: Everything You Need to Know About Apple Stock
Et Tu, Jobs? Controversially, the documentary suggests that Apple co-founder Jobs played a significant role in Lisa’s fate. Allegedly, Jobs would direct potential customers to explore the Macintosh instead, making it challenging for Lisa to compete.
Want Private Access to Benzinga Analyst?
Check out the latest strategies our team of experts are using every week so that you can always adapt to the market like the pros!—Get FULL Access to This Week's Webinar Here.
Bruce Daniels, former manager of Lisa software at Apple, recalls the impact of Jobs’ influence, stating, “And it’s kind of difficult to compete with the chairman of the board say, ‘Don’t buy this and this, buy my thing.'”
Despite attempts to revive Lisa through price cuts and rebranding as Macintosh XL, the documentary suggests that Jobs ultimately decided to discontinue the product.
The Apple Lisa, interestingly, was named after Jobs’ daughter, Lisa Brennan-Jobs.
Watch the complete documentary here:
Check out more of Benzinga’s Consumer Tech coverage by following this link.
Read Next: Should I Buy iPhone 14 Or Wait For iPhone 15?
Crypto Whales Are Loading Up — Are You?
New research shows the biggest crypto buyers are back. And this time? They could hold for the possibility that Bitcoin will surpass $100,000 in 2024. You don’t want to miss the next massive crypto bull run like we saw in 2020 and 2021. To know exactly what’s going on and what to buy… Get Access To Benzinga’s Best Crypto Research and Investments For Only $1.