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Smart for Life, Inc. (NASDAQ:SMFL) shares are traded higher Wednesday following an announcement about a new line of Sports Illustrated protein bars.
What To Know: Smart for Life, a health and wellness company involved in development and sales of a broad spectrum of nutritional products, announced a new line of protein bars, specifically marketed towards active lifestyles and demand for clean nutritional products.
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The Sports Illustrated bars are expected to be released in select markets for initial testing in the third quarter.
"We are thrilled to launch a line of protein bars in partnership with Sports Illustrated and share them with dedicated athletes and active consumers," said Darren Minton, CEO of Smart for Life.
"This new line of protein bars includes great flavors, textures, and tastes that will keep consumers with active lifestyle coming back for more."
Related Link: EXCLUSIVE: Smart for Life Launches New Line of Sports Illustrated Protein Bars
SMFL Price Action: Shares of SMFL closed Wednesday up 14.2% at $2.34, according to Benzinga Pro.
Image by Ichigo121212 from Pixabay
Crypto Whales Are Loading Up — Are You?
New research shows the biggest crypto buyers are back. And this time? They could hold for the possibility that Bitcoin will surpass $100,000 in 2024. You don’t want to miss the next massive crypto bull run like we saw in 2020 and 2021. To know exactly what’s going on and what to buy… Get Access To Benzinga’s Best Crypto Research and Investments For Only $1.