UPDATE: Benchmark Company Reiterates Buy Rating, Raises PT on Amazon.com


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In a report published Wednesday, Benchmark Company reiterated its Buy rating on Amazon.com (NASDAQ: AMZN), and raised its price target from $260.00 to $310.00.Benchmark Company noted, “We are raising our price target on Amazon (AMZN-Buy) from $260 to $310 as rising digital sales, enhanced by a successful slate of device launches in September, leveraging the development of the international mobile app portal in June, and strong 3P sales could result in better-than-expected operating leverage in 4Q12 and continue into 2013, helping offset ongoing investment initiatives. While we recognize that revenue could be somewhat at risk from a softer-than-expected finish in the domestic ecommerce market, we believe Amazon continued to take global market share. Furthermore, we are optimistic about Amazon's outlook with a potential international launch of an 8.9” Kindle Fire and Kindle Paperwhite in 2013, and with AWS and Amazon's advertising platform combining for only an estimated $2.5 billion in revenue in 2012, offering significant market opportunities.”Amazon.com closed on Tuesday at $266.38.

Crypto Whales Are Loading Up — Are You?

New research shows the biggest crypto buyers are back. And this time? They could hold for the possibility that Bitcoin will surpass $100,000 in 2024. You don’t want to miss the next massive crypto bull run like we saw in 2020 and 2021. To know exactly what’s going on and what to buy… Get Access To Benzinga’s Best Crypto Research and Investments For Only $1.


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Posted In: Analyst ColorPrice TargetAnalyst RatingsBenchmark Company