What Has Happened To The Unsold Adidas Yeezy Shoes? Analysts Expect 4% Q1 Revenue Decline


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  • Adidas AG (NYSE: ADDYY) is expected to provide an update about the unsold Yeezy shoes when it reports Q1 2023 results tomorrow. 
  • In October 2022, the German sportswear giant severed ties with the rapper Kayne West over his antisemitic remarks
  • Also readAdidas Investigates Misconduct Allegations Against Kanye West: Report
  • Later, Adidas announced it is exploring options to sell the Yeezy sneakers in 2023. The company said it stood with the Jewish community and donated over $1 million in November 2022, to the Anti-Defamation League, an international Jewish non-governmental organization.
  • In March 2023, the new CEO Bjorn Gulden said that Adidas is discussing Yeezy footwear with people, including those hurt by West's comment, and could donate the sale proceeds to charities. 
  • An Adidas spokesperson declined to comment on the possible timeline for a decision.
  • Since Adidias stopped producing Yeezy shoes, the product's value has zoomed in the resale market, with some models more than doubling in price, as per Reuters.
  • Analysts expect Adidas's Q1 sales to fall 4% to $5.07 billion, as per the company compiled consensus.
  • Price Action: Adidas shares closed lower by 1.62% at $86.28 on Wednesday.
  • Photo via Wikimedia Commons

Crypto Whales Are Loading Up — Are You?

New research shows the biggest crypto buyers are back. And this time? They could hold for the possibility that Bitcoin will surpass $100,000 in 2024. You don’t want to miss the next massive crypto bull run like we saw in 2020 and 2021. To know exactly what’s going on and what to buy… Get Access To Benzinga’s Best Crypto Research and Investments For Only $1.


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