SodaStream Reportedly Looking for Japanese Cosmetics Partner

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SodaStream (NASDAQ: SODA) is reportedly in the market for a Japanese cosmetics partner.SodaStream makes a machine that allows consumers to create carbonated drinks in their home, rather than purchase the beverages pre-made at the grocery store.Now, as the Financial Times reported last Friday, the Israeli-based company could be moving to partner with a maker of cosmetics in Japan.Benzinga spoke to a SodaStream analyst, who did not believe that the deal would affect SodaStream's business in any meaningful way. Rather, he thought it would prove to be a minor licensing deal at most.Currently, shares of SodaStream are trading just slightly higher near $33.50.

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