Crypto Whales Are Loading Up — Are You?
New research shows the biggest crypto buyers are back. And this time? They could hold for the possibility that Bitcoin will surpass $100,000 in 2024. You don’t want to miss the next massive crypto bull run like we saw in 2020 and 2021. To know exactly what’s going on and what to buy… Get Access To Benzinga’s Best Crypto Research and Investments For Only $1.
The FADER, one of the best-known music and culture publications in North America, will be launching a new line of cannabis products, Benzinga has learned exclusively. The venture, a result of a partnership with Next Green Wave Holdings Inc (CSE: NGW) (OTC:NXGWF) brand SD Cannabis, is expected to debut during the first quarter of 2020 in California.
The new line of The FADER branded products will feature a series of collectible capsule box-sets with cannabis flowers, which will seek to reflect the “special, unique nature of limited-edition print magazine releases,” the company explained. The line will also include CBD products and apparel, both sold across the country as laws allow.
ENTER TO WIN $500 IN STOCK OR CRYPTO
Enter your email and you'll also get Benzinga's ultimate morning update AND a free $30 gift card and more!
Why Should You Care?
Unlike celebrity brands, this partnership provides SD Cannabis with exposure across The FADER’s social and traditional media channels, as well as access to an unlimited pool of artists, through the publication’s network.
Fader is known for presenting the world to massively famous acts like Kanye West, Diddy, and others. The company’s founder, Rob Stone, is a well respected entrepreneur and visionary, and will help in the process of finding a creative director for the cannabis brand.
The new cannabis brand will also leverage The FADER’s SXSW event activate brand partnerships.
See Also: Exclusive: Accela, NCS Analytics Partner On 'All-In-One' Cannabis Regulatory System
Commenting on the launch, Ryan Lange, chief marketing office at Next Green Wave, explained that FADER has a “long history of bringing to life culture and music in a way that matters. They have a pulse on music in a way that is rare and hard to find. They have brought some of the biggest acts of the last few decades to the table and they do it by supporting culture, versus taking from it.”
Getting into the products, he told Benzinga the company’s flowers will all come from small batches produced in boutique rooms. “We are focused on exciting cannabinoids profiles” and not only on high THC levels, he said.
Image courtesy of SD Cannabis.
Crypto Whales Are Loading Up — Are You?
New research shows the biggest crypto buyers are back. And this time? They could hold for the possibility that Bitcoin will surpass $100,000 in 2024. You don’t want to miss the next massive crypto bull run like we saw in 2020 and 2021. To know exactly what’s going on and what to buy… Get Access To Benzinga’s Best Crypto Research and Investments For Only $1.