Crypto Whales Are Loading Up — Are You?
New research shows the biggest crypto buyers are back. And this time? They could hold for the possibility that Bitcoin will surpass $100,000 in 2024. You don’t want to miss the next massive crypto bull run like we saw in 2020 and 2021. To know exactly what’s going on and what to buy… Get Access To Benzinga’s Best Crypto Research and Investments For Only $1.
Restaurant Brands International Inc (NYSE:QSR)'s Burger King chain is raising mental health awareness with a jab at rival Mcdonald's Corp (NYSE:MCD): an "unhappy meal."
What Happened
ENTER TO WIN $500 IN STOCK OR CRYPTO
Enter your email and you'll also get Benzinga's ultimate morning update AND a free $30 gift card and more!
Burger King introduced Wednesday a new lineup of boxed meals in select cities that take a swipe at the Golden Arches' Happy Meal and dovetail with Mental Health Awareness Month. Burger King said in a press release "no one is happy all the time," so its guests can order meals ranging from the "Yaaas Meal" to the "DGAF" meal.
Burger King is partnering with Mental Health America to promote the fact that it's "OK to not be OK."
Why It's Important
Burger King's jab at McDonald's isn't the first of its kind. A 2017 marketing campaign featured a sinister Ronald McDonald double. Another targeted campaign against McDonald's includes a video montage of men named Ron or Ronald McDonald eating Taco Bell's new breakfast lineup on camera.
What's Next
The fast food war continues to intensify, with rival chains looking for new and creative ways to take market share away from their rival. McDonald's is investing heavily in its business to continue dominating the food space, including store remodels and most recently a $300-million acquisition of Dynamic Yield to better enhance the in-store and drive-through experience.
Related Links:
The Street Remains Bullish On McDonald's
The Impossible Whopper Is Coming To A Burger King Near You
Photo courtesy of Burger King.
Crypto Whales Are Loading Up — Are You?
New research shows the biggest crypto buyers are back. And this time? They could hold for the possibility that Bitcoin will surpass $100,000 in 2024. You don’t want to miss the next massive crypto bull run like we saw in 2020 and 2021. To know exactly what’s going on and what to buy… Get Access To Benzinga’s Best Crypto Research and Investments For Only $1.