Stitch Fix Churn, Prime Wardrobe Threat Keep Piper Analysts On The Sidelines


27% profit every 20 days?

This is what Nic Chahine averages with his option buys. Not selling covered calls or spreads… BUYING options. Most traders don’t even have a winning percentage of 27% buying options. He has an 83% win rate. Here’s how he does it.


There’s a tear in Stitch Fix Inc (NASDAQ:SFIX)’s user base — a devaluing rip that may warrant a push to the back of the closet.

The Rating

ENTER TO WIN $500 IN STOCK OR CRYPTO

Enter your email and you'll also get Benzinga's ultimate morning update AND a free $30 gift card and more!

Piper Jaffray analysts Erinn Murphy, Eric Johnson and Christian Yonkoski maintained a Neutral rating on the stock but cut their price target from $31 to $23.

The Thesis

Piper Jaffray’s fall 2018 women’s survey indicated a churn rate of about 73 percent — well above the 60-percent seen throughout the entire millennial base.

“Assuming that churn has been ~70% historically, this would imply that SFIX has already engaged with ~13M consumers since 2014,” the analysts wrote. “To put this in perspective, Nordstrom has ~33M active consumers and Kohl's has ~40M. Bottom line, SFIX has already addressed more than 30 percent of the customer base to comparable national retail chains.”

Just 39 percent of Piper Jaffray’s respondents were aware of Stitch Fix, and of those so informed, 56 percent had tried the service and 27 percent confirmed they will still be subscribed in a year. By comparison, Amazon.com (NASDAQ:AMZN) Prime Wardrobe boasts a 42-percent awareness rate with 87 percent of those women having tested the service.


FREE REPORT: How To Learn Options Trading Fast

In this special report, you will learn the four best strategies for trading options, how to stay safe as a complete beginner, ​a 411% trade case study, PLUS how to access two new potential winning options trades starting today.Claim Your Free Report Here.


The women’s survey ultimately reaffirmed conclusions from Piper Jaffray’s millennial and teen surveys.

“In general, results indicate: 1) substantial customer churn; 2) Amazon is a significant competitive threat; and 3) a relatively low usage frequency per year,” the analysts wrote.

Price Action

At time of publication, Stitch Fix shares were down 1.5 percent to $23.35.

Related Links:

KeyBanc Says Stitch Fix Provides Attractive Entry Point In Light Of Product Launches

Stitch Fix Is A 'Modern Archetype Of The Heyday Department Store'

Photo courtesy of Stitch Fix.


27% profit every 20 days?

This is what Nic Chahine averages with his option buys. Not selling covered calls or spreads… BUYING options. Most traders don’t even have a winning percentage of 27% buying options. He has an 83% win rate. Here’s how he does it.


Posted In: Analyst ColorPrice TargetAnalyst RatingsAmazon Prime WardrobeErinn MurphyPiper JaffrayPrime Wardrobe