Nike Receives Downgrade Ahead Of Q4 Print; Analyst Says 'Puma Hoops Worth Monitoring'


27% profit every 20 days?

This is what Nic Chahine averages with his option buys. Not selling covered calls or spreads… BUYING options. Most traders don’t even have a winning percentage of 27% buying options. He has an 83% win rate. Here’s how he does it.


Nike Inc (NYSE:NKE) lost a Buy rating ahead of its fourth-quarter earnings report set for June 28.

The Analyst

ENTER TO WIN $500 IN STOCK OR CRYPTO

Enter your email and you'll also get Benzinga's ultimate morning update AND a free $30 gift card and more!

Buckingham Research analyst Eric Tracy downgraded Nike from Buy to Neutral, but raised his price target from $75 to $80.

The Thesis

With shares up 18 percent year-to-date, Tracy now sees Nike as a more balanced risk-reward opportunity.

The analyst remains positive on Nike’s long-term fundamentals, but says inflationary pressures and organizational challenges "layer in some risks."

“We believe premium valuation/higher expectations largely reflect many of the positive fundamental view; thus we would look to get more constructive with our rating on either share pullback or better visibility to greater EPS upside catalysts,” Tracy said in a note.


FREE REPORT: How To Learn Options Trading Fast

In this special report, you will learn the four best strategies for trading options, how to stay safe as a complete beginner, ​a 411% trade case study, PLUS how to access two new potential winning options trades starting today.Claim Your Free Report Here.


Tracy expects Nike to show progress in North America on improving product, but it will be countered by a reset by Jordan.

The analyst also mentioned Puma’s (OTC:PMMAF) rapid ascension in the basketball footwear conversation is worth monitoring, but assured Nike’s large category position, of roughly 85-90 percent market share, affords Nike a large moat.

While Tracy believes Puma will do less than $100 million in revenue on basketball footwear, he did say Puma’s basketball push has the opportunity to infringe on Nike’s lifestyle category, “potentially impacting Jordan brand this in midst of a reset."

Price Action

Nike was trading relatively flat at time of publication around $73.67 per share.

Related Links:

Puma Takes Over NBA Draft Conversation With Basketball Footwear Push

Stifel: Nike 'Uniquely Positioned' In Shift To Direct-To-Consumer


27% profit every 20 days?

This is what Nic Chahine averages with his option buys. Not selling covered calls or spreads… BUYING options. Most traders don’t even have a winning percentage of 27% buying options. He has an 83% win rate. Here’s how he does it.


Posted In: Analyst ColorDowngradesPrice TargetAnalyst RatingsBuckingham Research GroupEric TracyPumaPuma Basketball