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In the ongoing Facebook, Inc. (NASDAQ:FB) data security scandal, a key question could be overlooked: just how valuable is a user's data?
The Analyst
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Former Piper Jaffray research analyst and Loup Ventures' managing partner Doug Clinton.
The Thesis
In 2017, Facebook generated around $19.5 billion in the U.S. market, while its average monthly active user base stood at 237 million, Clinton said in a blog post. Each active user accounted for $82.21 in ad revenue, which gives a rough estimate of "what your data is worth," according to Loup Ventures. After subtracting a 50-percent operating cost estimate and accounting for taxes and other expenses, this likely leaves Facebook with around $20.72 in value from each U.S. user.
Clinton compared his findings with a survey of 500 Facebook users who were asked how much they think their data is worth. Only 27 percent of those surveyed estimated the true value of their data to be between zero and $25, and 41 percent said their data is worth up to $100. Almost 44 percent of those surveyed think their data is worth north of $500 per year.
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The findings suggest a disparity between what users think their data is worth versus its actual mathematical value on paper, Clinton said. Accordingly, Facebook's data privacy scandal is "more about the the sanctity of our data" than anything else, he said.
Price Action
Shares of Facebook closed up 0.46 percent at $157.93.
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Crypto Whales Are Loading Up — Are You?
New research shows the biggest crypto buyers are back. And this time? They could hold for the possibility that Bitcoin will surpass $100,000 in 2024. You don’t want to miss the next massive crypto bull run like we saw in 2020 and 2021. To know exactly what’s going on and what to buy… Get Access To Benzinga’s Best Crypto Research and Investments For Only $1.