What Toys R Us Store Closures Could Mean For Mattel, Hasbro


27% profit every 20 days?

This is what Nic Chahine averages with his option buys. Not selling covered calls or spreads… BUYING options. Most traders don’t even have a winning percentage of 27% buying options. He has an 83% win rate. Here’s how he does it.


Toy investors have plenty of reasons to be nervous about their investments, including a reduction in store footprints, mostly from Toys R Us closures.

The Analyst

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UBS' Arpine Kocharyan.

The Thesis

Toy investors continue to face significant uncertainty as Toys R Us has consistently been an important partner for the toymakers, Kocharyan said in a note. (See the analyst's track record here.) 

Under a "bear case" scenario, the retailer could reduce its store count by over 40 to 50 percent, but a "worst-case" scenario would see the closure of 63 percent, or 556, stores, Kocharyan said. A more favorable "base case" scenario would involve the closure of 21 percent of Toys R Us stores, he said. 

Impact To Mattel and Hasbro


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If Toys R Us closes 21 percent of its stores, the sales impact would be negative 1.3 percent for Mattel, Inc. (NASDAQ:MAT) and negative 1.1 percent for Hasbro, Inc. (NASDAQ:HAS) in fiscal 2018, the analyst said. Under the worst-case scenario, Mattel would see a 4-percent negative sales impact and a negative 3-to-4-percent sales impact for Hasbro.

"While 21 percent of store count reduction for TRU is not as bad as bears would fear, low single digit sales impact for MAT/HAS is not necessarily priced in yet," Kocharyan said. 

Department stores, including Target Corporation (NYSE:TGT) and Wal-Mart Stores Inc (NYSE:WMT), are well-positioned to take market share as Toys R Us stores continue to close, according to UBS. A total of 630 Toys R Us stores are located within a 15-minute drive of a Target store, and Wal-Mart has a similar positioning.

Price Action

Shares of Mattel have lost more than 45 percent since the start of 2017, while shares of Hasbro are up 17 percent over the same time period.

Mattel's Bad Holiday Guidance Plunges Credit Rating To 'Junk'

There's Rationale For A Hasbro And Mattel Deal

Photo from Wikimedia. 


27% profit every 20 days?

This is what Nic Chahine averages with his option buys. Not selling covered calls or spreads… BUYING options. Most traders don’t even have a winning percentage of 27% buying options. He has an 83% win rate. Here’s how he does it.


Posted In: Analyst ColorAnalyst RatingsArpine Kocharyantoy storesToymakersToysToys R USUBS