Apple Social Data Shows Stock Is Ahead Of Reality

This article was published earlier this afternoon, before Apple reported earnings.

Apple Inc. AAPL is one of the most beloved companies in the world. Its products are amazing, and consumers will literally camp out to be the first ones to buy.
So we must be bullish on Apple, right?
Not so fast. We are seeing signs in social data (viewable in the LikeFolio app) that Apple’s stock might be ahead of itself here…
Here are three reasons we are wary of owning Apple going into earnings:
1. Mention Volume is flat. People just aren’t talking about the company at a growing rate. With the watch being released.. a major new product line… you’d think we would see some uptick, despite the summer months. But we haven’t.