Paula Ojibow

Ulta Bets On Category Depth To Build A Retail Media Empire: 'Beauty And Wellness Is What We Do'

Cosmetics brand, Ulta Beauty Inc. (NASDAQ: ULTA), is more than just expensive aisles of makeup, skincare, and fragrances. Tucked inside its first-quarter earnings call is a lucrative retail media play that could reshape how fashion and cosmetic brands engage with their consumers.