Consumers have not always been kind to console and handheld manufacturers.
While
Apple (NASDAQ:
AAPL) may have earned a degree of loyalty for producing iPhones and iPads, gamers are less likely to stand by their favorite hardware maker.
This became evident the moment that
Microsoft (NASDAQ:
MSFT) announced a
list of requirements and restrictions for its new console, Xbox One.
The consumer response was so negative, that Microsoft ultimately
abandoned its controversial policies.
Even with those policies in place, will Xbox One have enough fans to sell out at retail this November? Before the policies could have hurt the system's long-term potential, Microsoft got rid of them.
That said, bad policies can only do so much damage. Over the last 20+ years, consumers have typically avoided new hardware that failed to deliver a great gaming experience. The MSRP can also be a turnoff, but
Sony's (NYSE:
SNE) PlayStation 3 and
Microsoft's (NASDAQ:
MSFT) Xbox 360 proved that high prices are not a death sentence.
Louis Bedigian is the Senior Tech Analyst and Features Writer of Benzinga. You can reach him at 248-636-1322 or louis(at)benzingapro(dot)com. Follow him @LouisBedigianBZ© 2026 Benzinga.com. Benzinga does not provide investment advice. All rights reserved.
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