Deckers Outdoor Corp was incorporated in 1975 under the laws of the State of California and, in 1993, reincorporated under the laws of the State of Delaware. The Company is engaged in designing, marketing and distributing innovative footwear, apparel and accessories developed for both everyday casual lifestyle use and high performance activities. The Company sells its products, including accessories such as handbags and loungewear, through quality domestic and international retailers, international distributors, and directly to end-user consumers both domestically and internationally, through websites, call centers, and retail stores. It seeks to differentiate its brands and products by offering diverse lines that emphasize authenticity, functionality, quality, and comfort and products tailored to a variety of activities, seasons, and demographic groups. The Company's products are currently manufactured by independent contractors primarily in Asia. The Company markets its products mainly in three proprietary brands: UGG; Teva; and Sanuk. The UGG brand is iconic and recognized brands in the global footwear industry and highlights the Company's successful track record of building niche brands into lifestyle market. Its Teva brand is an active lifestyle brand, born from the outdoors and rooted in adventure. It's the Originator of the original sport sandal, the Teva product line includes casual sandals, shoes, boots and amphibious footwear built for ultimate versatility. Its Sanuk brand is a fun lifestyle footwear brand rooted in surf culture but embraced by an eclectic mix of style-savvy optimists. It offers Beer CozyTM and Yoga MatTM sandal collections made from real yoga mat material. The brand's SIDEWALK SURFERS are marketed with the hand-crafted, humor driven "Cut&Paste" ad campaign and the slogan "THESE ARE NOT SHOES, THEY'RE SANDALS" which references the patented sandal construction. In addition to its main brands, its newest brands include TSUBO, a line of high-end casual footwear that incorporates style, function and maximum comfort; Ahnu, a line of outdoor performance and lifestyle footwear; MOZO, a line of footwear crafted for culinary professionals that redefines the industry dress code; and Hoka, a line of footwear for all capacities of runners designed with a unique performance midsole geometry, oversize midsole volume and active foot frame. The company is currently hold trademark registrations for UGG, Teva, Sanuk, TSUBO, Ahnu, MOZO, Hoka, One One and other marks in the U.S. and in many other countries, including the countries of the European Union, Canada, China, Japan and Korea. The casual, outdoor, athletic, fashion and formal footwear markets are highly competitive. Its competitors include athletic and footwear companies, branded apparel companies, and retailers with their own private labels.