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Prudential Financial Inc has a consensus price target of $104.67 based on the ratings of 20 analysts. The high is $133 issued by TD Cowen on November 27, 2024. The low is $87 issued by BMO Capital on April 23, 2026. The 3 most-recent analyst ratings were released by Wells Fargo, Morgan Stanley, and Keefe, Bruyette & Woods on May 5, 2026, May 4, 2026, and April 23, 2026, respectively. With an average price target of $95 between Wells Fargo, Morgan Stanley, and Keefe, Bruyette & Woods, there's an implied -5.00% downside for Prudential Financial Inc from these most-recent analyst ratings.
1calculated from analyst ratings
The latest price target for Prudential Financial (NYSE:PRU) was reported by Wells Fargo on May 5, 2026. The analyst firm set a price target for $93.00 expecting PRU to fall to within 12 months (a possible -7.00% downside). 40 analyst firms have reported ratings in the last year.
The latest analyst rating for Prudential Financial (NYSE:PRU) was provided by Wells Fargo, and Prudential Financial maintained their underweight rating.
The last upgrade for Prudential Financial Inc happened on November 14, 2024 when Evercore ISI Group raised their price target to $140. Evercore ISI Group previously had an underperform for Prudential Financial Inc.
The last downgrade for Prudential Financial Inc happened on May 4, 2026 when Morgan Stanley changed their price target from $106 to $92 for Prudential Financial Inc.
Analysts arrive at stock ratings after doing extensive research, which includes going through public financial statements, talking to executives and customers of Prudential Financial, and listening in to earnings conference calls. Most analysts do this every three months, so you should get 4 ratings per company per firm each year. The last rating for Prudential Financial was filed on May 5, 2026 so you should expect the next rating to be made available sometime around May 5, 2027.
While ratings are subjective and will change, the latest Prudential Financial (PRU) rating was a maintained with a price target of $95.00 to $93.00. The current price Prudential Financial (PRU) is trading at is $100.00, which is out of the analyst’s predicted range.
Browse analyst ratings and price targets on all stocks.
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| Buy Now | Get Alert | ||||||
|---|---|---|---|---|---|---|---|
| 05/05/2026 | Buy Now | -7% | Wells Fargo | $95 → $93 | Maintains | Underweight | Get Alert |
| 05/04/2026 | Buy Now | -8% | Morgan Stanley | $106 → $92 | Downgrade | Equal-Weight → Underweight | Get Alert |
| 04/23/2026 | Buy Now | — | Keefe, Bruyette & Woods | $104 → $100 | Maintains | Market Perform | Get Alert |
| 04/23/2026 | Buy Now | -13% | BMO Capital | $91 → $87 | Maintains | Underperform | Get Alert |
| 04/22/2026 | Buy Now | -2% | Jefferies | $124 → $98 | Downgrade | Buy → Hold | Get Alert |
| 04/22/2026 | Buy Now | -1% | Piper Sandler | $105 → $99 | Maintains | Neutral | Get Alert |
| 04/22/2026 | Buy Now | -9% | Barclays | $110 → $91 | Downgrade | Equal-Weight → Underweight | Get Alert |
| 04/14/2026 | Buy Now | 4% | B of A Securities | $112 → $104 | Maintains | Neutral | Get Alert |
| 04/13/2026 | Buy Now | 1% | Mizuho | $113 → $101 | Maintains | Neutral | Get Alert |
| 04/10/2026 | Buy Now | 4% | Keefe, Bruyette & Woods | $106 → $104 | Maintains | Market Perform | Get Alert |
| 04/10/2026 | Buy Now | -5% | Wells Fargo | $103 → $95 | Maintains | Underweight | Get Alert |
| 04/09/2026 | Buy Now | -2% | UBS | $105 → $98 | Maintains | Neutral | Get Alert |
| 04/08/2026 | Buy Now | 10% | Barclays | $119 → $110 | Maintains | Equal-Weight | Get Alert |
| 03/26/2026 | Buy Now | 6% | Keefe, Bruyette & Woods | → $106 | Initiates | Market Perform → Market Perform | Get Alert |
| 03/11/2026 | Buy Now | 19% | Barclays | $124 → $119 | Maintains | Equal-Weight | Get Alert |
| 03/03/2026 | Buy Now | 11% | Morgan Stanley | $120 → $111 | Maintains | Equal-Weight | Get Alert |
| 02/25/2026 | Buy Now | 3% | Wells Fargo | $115 → $103 | Downgrade | Equal-Weight → Underweight | Get Alert |
| 02/10/2026 | Buy Now | 13% | Mizuho | $126 → $113 | Maintains | Neutral | Get Alert |
| 02/05/2026 | Buy Now | 10% | Evercore ISI Group | $122 → $110 | Maintains | In-Line | Get Alert |
| 02/04/2026 | Buy Now | 27% | JP Morgan | $133 → $127 | Maintains | Neutral | Get Alert |
| 01/13/2026 | Buy Now | 15% | Wells Fargo | $113 → $115 | Maintains | Equal-Weight | Get Alert |
| 01/08/2026 | Buy Now | 16% | UBS | $111 → $116 | Maintains | Neutral | Get Alert |
| 12/23/2025 | Buy Now | 20% | Piper Sandler | $110 → $120 | Maintains | Neutral | Get Alert |
| 12/16/2025 | Buy Now | 25% | Mizuho | → $125 | Initiates | → Neutral | Get Alert |
| 11/03/2025 | Buy Now | 18% | Keefe, Bruyette & Woods | $117 → $118 | Maintains | Market Perform | Get Alert |
| 10/30/2025 | Buy Now | 22% | Evercore ISI Group | $120 → $122 | Maintains | In-Line | Get Alert |
| 10/08/2025 | Buy Now | 17% | Barclays | $120 → $117 | Maintains | Equal-Weight | Get Alert |
| 10/07/2025 | Buy Now | 18% | Morgan Stanley | $117 → $118 | Maintains | Equal-Weight | Get Alert |
| 09/16/2025 | Buy Now | — | Wolfe Research | — | Initiates | → Peer Perform | Get Alert |
| 08/18/2025 | Buy Now | 17% | Morgan Stanley | $113 → $117 | Maintains | Equal-Weight | Get Alert |
| 07/17/2025 | Buy Now | 20% | Barclays | $119 → $120 | Maintains | Equal-Weight | Get Alert |
| 07/16/2025 | Buy Now | 13% | Wells Fargo | $116 → $113 | Maintains | Equal-Weight | Get Alert |
| 07/16/2025 | Buy Now | 8% | Piper Sandler | $109 → $108 | Maintains | Neutral | Get Alert |
| 07/14/2025 | Buy Now | 13% | Morgan Stanley | $117 → $113 | Maintains | Equal-Weight | Get Alert |
| 07/10/2025 | Buy Now | 16% | Wells Fargo | $113 → $116 | Maintains | Equal-Weight | Get Alert |
| 07/08/2025 | Buy Now | 36% | JP Morgan | $126 → $136 | Maintains | Neutral | Get Alert |
| 07/07/2025 | Buy Now | 19% | Barclays | $109 → $119 | Maintains | Equal-Weight | Get Alert |
| 05/27/2025 | Buy Now | 10% | UBS | $122 → $110 | Maintains | Neutral | Get Alert |
| 05/19/2025 | Buy Now | 17% | Morgan Stanley | $108 → $117 | Maintains | Equal-Weight | Get Alert |
| 05/07/2025 | Buy Now | 17% | Keefe, Bruyette & Woods | $120 → $117 | Maintains | Market Perform | Get Alert |
| 05/06/2025 | Buy Now | 13% | Wells Fargo | $108 → $113 | Maintains | Equal-Weight | Get Alert |
| 05/02/2025 | Buy Now | 9% | Piper Sandler | $110 → $109 | Maintains | Neutral | Get Alert |
| 04/15/2025 | Buy Now | 10% | Piper Sandler | $122 → $110 | Maintains | Neutral | Get Alert |
| 04/11/2025 | Buy Now | 6% | Barclays | $134 → $106 | Maintains | Equal-Weight | Get Alert |
| 04/10/2025 | Buy Now | 8% | Morgan Stanley | $128 → $108 | Maintains | Equal-Weight | Get Alert |
| 04/10/2025 | Buy Now | 8% | Wells Fargo | $118 → $108 | Maintains | Equal-Weight | Get Alert |
| 04/09/2025 | Buy Now | 20% | Keefe, Bruyette & Woods | $125 → $120 | Maintains | Market Perform | Get Alert |
| 04/02/2025 | Buy Now | 22% | UBS | $130 → $122 | Maintains | Neutral | Get Alert |
| 04/02/2025 | Buy Now | 22% | Piper Sandler | $124 → $122 | Maintains | Neutral | Get Alert |
| 04/02/2025 | Buy Now | 26% | JP Morgan | $128 → $126 | Maintains | Neutral | Get Alert |
| 02/28/2025 | Buy Now | 28% | Morgan Stanley | $136 → $128 | Maintains | Equal-Weight | Get Alert |
| 02/19/2025 | Buy Now | 18% | Wells Fargo | $113 → $118 | Maintains | Equal-Weight | Get Alert |
| 02/12/2025 | Buy Now | 25% | Keefe, Bruyette & Woods | $129 → $125 | Maintains | Market Perform | Get Alert |
| 02/05/2025 | Buy Now | 34% | Barclays | $128 → $134 | Maintains | Equal-Weight | Get Alert |
| 01/23/2025 | Buy Now | 28% | Barclays | $127 → $128 | Maintains | Equal-Weight | Get Alert |
| 01/23/2025 | Buy Now | 1% | BMO Capital | → $101 | Initiates | → Underperform | Get Alert |
| 01/17/2025 | Buy Now | 27% | Barclays | $129 → $127 | Maintains | Equal-Weight | Get Alert |
| 01/16/2025 | Buy Now | 29% | Keefe, Bruyette & Woods | $135 → $129 | Maintains | Market Perform | Get Alert |
| 01/16/2025 | Buy Now | 24% | Piper Sandler | $127 → $124 | Maintains | Neutral | Get Alert |
| 01/16/2025 | Buy Now | 13% | Wells Fargo | $115 → $113 | Maintains | Equal-Weight | Get Alert |
| 01/14/2025 | Buy Now | 15% | Wells Fargo | $117 → $115 | Maintains | Equal-Weight | Get Alert |
| 01/06/2025 | Buy Now | 29% | Barclays | $119 → $129 | Maintains | Equal-Weight | Get Alert |
| 12/10/2024 | Buy Now | 52% | Jefferies | $149 → $152 | Maintains | Buy | Get Alert |
| 11/27/2024 | Buy Now | 33% | TD Cowen | $130 → $133 | Maintains | Hold | Get Alert |
| 11/14/2024 | Buy Now | 40% | Evercore ISI Group | $117 → $140 | Upgrade | Underperform → In-Line | Get Alert |
| 11/05/2024 | Buy Now | 17% | Wells Fargo | $116 → $117 | Maintains | Equal-Weight | Get Alert |
| 11/01/2024 | Buy Now | 19% | Barclays | $118 → $119 | Maintains | Equal-Weight | Get Alert |
| 10/10/2024 | Buy Now | 18% | B of A Securities | $109 → $118 | Maintains | Neutral | Get Alert |
| 10/10/2024 | Buy Now | 16% | Wells Fargo | $113 → $116 | Maintains | Equal-Weight | Get Alert |
| 10/09/2024 | Buy Now | 30% | TD Cowen | → $130 | Initiates | → Hold | Get Alert |
| 10/02/2024 | Buy Now | 27% | Piper Sandler | $121 → $127 | Maintains | Neutral | Get Alert |
| 09/04/2024 | Buy Now | 18% | Barclays | → $118 | Initiates | → Equal-Weight | Get Alert |
| 08/21/2024 | Buy Now | 21% | Keefe, Bruyette & Woods | $121 → $121 | Maintains | Market Perform | Get Alert |
| 08/19/2024 | Buy Now | 22% | Morgan Stanley | $123 → $122 | Maintains | Equal-Weight | Get Alert |
| 08/13/2024 | Buy Now | 19% | UBS | $112 → $119 | Maintains | Neutral | Get Alert |
| 08/12/2024 | Buy Now | 13% | Wells Fargo | → $113 | Upgrade | Underweight → Equal-Weight | Get Alert |
| 07/23/2024 | Buy Now | 20% | Citigroup | $104 → $120 | Maintains | Neutral | Get Alert |
| 07/10/2024 | Buy Now | 23% | Morgan Stanley | $120 → $123 | Maintains | Equal-Weight | Get Alert |
| 07/08/2024 | Buy Now | 21% | Keefe, Bruyette & Woods | $118 → $121 | Maintains | Market Perform | Get Alert |
| 07/02/2024 | Buy Now | 28% | JP Morgan | $118 → $128 | Maintains | Neutral | Get Alert |
| 06/28/2024 | Buy Now | 41% | Jefferies | $143 → $141 | Maintains | Buy | Get Alert |
| 05/22/2024 | Buy Now | 43% | Jefferies | $121 → $143 | Upgrade | Hold → Buy | Get Alert |
| 05/06/2024 | Buy Now | 21% | Piper Sandler | $125 → $121 | Maintains | Neutral | Get Alert |
| 04/25/2024 | Buy Now | 16% | Evercore ISI Group | $115 → $116 | Maintains | Underperform | Get Alert |
| 04/15/2024 | Buy Now | 17% | Morgan Stanley | $109 → $117 | Maintains | Equal-Weight | Get Alert |
| 04/11/2024 | Buy Now | 6% | Wells Fargo | $100 → $106 | Maintains | Underweight | Get Alert |
| 04/11/2024 | Buy Now | 15% | Evercore ISI Group | $104 → $115 | Maintains | Underperform | Get Alert |
| 04/10/2024 | Buy Now | 18% | Keefe, Bruyette & Woods | $112 → $118 | Maintains | Market Perform | Get Alert |
| 04/05/2024 | Buy Now | 25% | Piper Sandler | $114 → $125 | Maintains | Neutral | Get Alert |
| 02/12/2024 | Buy Now | 12% | UBS | $108 → $112 | Maintains | Neutral | Get Alert |
| 02/09/2024 | Buy Now | — | Raymond James | — | Downgrade | Strong Buy → Market Perform | Get Alert |
| 02/07/2024 | Buy Now | 9% | Morgan Stanley | $105 → $109 | Maintains | Equal-Weight | Get Alert |
| 01/10/2024 | Buy Now | 8% | UBS | $97 → $108 | Maintains | Neutral | Get Alert |
| 01/03/2024 | Buy Now | 18% | JP Morgan | $119 → $118 | Downgrade | Overweight → Neutral | Get Alert |
| 12/07/2023 | Buy Now | 32% | Raymond James | $125 → $132 | Maintains | Strong Buy | Get Alert |
| 11/15/2023 | Buy Now | 5% | Morgan Stanley | $103 → $105 | Maintains | Equal-Weight | Get Alert |
| 11/02/2023 | Buy Now | 3% | Morgan Stanley | $102 → $103 | Maintains | Equal-Weight | Get Alert |
| 10/06/2023 | Buy Now | 19% | JP Morgan | $121 → $119 | Maintains | Overweight | Get Alert |
| 10/05/2023 | Buy Now | -1% | Deutsche Bank | → $99 | Initiates | → Hold | Get Alert |
| 09/14/2023 | Buy Now | -7% | Jefferies | $70 → $93 | Upgrade | Underperform → Hold | Get Alert |