Ocarina Adds Video Optimization to Its List of 900 File Types Supported by Content-Aware Storage Solution

SAN JOSE, Calif.--(BUSINESS WIRE)--

Ocarina Networks, a leading provider of content-aware storage optimization solutions, today announced that it has expanded the number of file types it can reduce to more than 900, to include support for popular Flash video for Internet distribution, and MPEG2 for broadcast workflows. Michael Davis, senior director of marketing at Ocarina, will be speaking about the company's video capabilities at the 2010 NAB show in partners' BlueArc and Isilon booths in the Las Vegas Convention Center April 12-15.

Ocarina has developed the industry's most-advanced platform for data optimization, providing reliability, scalability, and a complete array of advanced data-reduction algorithms in a fully integrated solution. Ocarina’s ECOsystem® includes over 100 algorithms that have proven effective for more than 900 file types, including ones that had been considered previously uncompressible. Ocarina’s fully lossless optimization technology has already gained widespread acceptance as an online archival solution in film production studios including Starz, Rainmaker Entertainment, and ZOIC. Now Ocarina has enhanced its Native Format Optimization (NFO) workflow to support Internet video workflows. The NFO workflow introduces non-visible compression to image and video files, allowing customers to capture data-reduction benefits in storage, bandwidth, and web-site responsiveness. Ocarina’s addition of Adobe Flash video formats to the NFO workflow ensures the best possible video compression of various file types (FLV, SWF, F4V) and data formats (Spark, VP6, h.264) while preserving original image quality. Ocarina has also added lossless compression support for MPEG2 video in broadcast video archives.

Ocarina’s NFO workflow delivers the best possible video compression while preserving image quality as well as the native encoding format. By reducing file size across large video repositories, media companies are able to keep files online longer, reduce storage capital and operating costs, reduce the cost of distribution including CDN and ISP bandwidth fees, and reduce the page-load times for video-intensive web sites, and improve audience penetration into marginal broadband markets.

"Ocarina NFO is the only enterprise-class data reduction product that is effective on video content. This is content that doesn’t present redundancies for a dedupe algorithm, and generic compression algorithms such as LZW really add no benefit," said Davis. "What’s different about our NFO compression is that we’re really getting into the video encoding to align it with what the human eye can perceive. Our post processing algorithms will seek out opportunities for spatial optimization, inter-frame optimization, better motion compensation, improved bit-rate control, quality normalization and hot-spot detection. Our video-aware optimization allows us to deliver up to 40% or more savings where traditional de-duplication technologies deliver no benefit."

Ocarina’s new video NFO workflow appeals to media companies concerned with bandwidth costs including social networks, user-generated content sites, video advertisers, news outlets, and other ad-supported video sites.

Ocarina’s ECOsystem is deployed as an appliance co-processor that works with existing storage systems, and uses a policy-based interface to align data-reduction with application workflows. ECOsystem enhances tiered-storage architectures by multiplying available storage in secondary storage tiers.

With more than 1,500 exhibiting companies and 800,000 square feet of exhibit space, The NAB Show is the world's largest electronic media show covering filmed entertainment and the development, management and delivery of content across all mediums. More than 85,000 audio, video and film content professionals are expected to attend the 500 conference and training sessions available. Additional details about the NAB Show are available at www.nabshow.com.

About Ocarina

Ocarina is a leader in online storage optimization solutions. Organizations of all sizes use Ocarina's content-aware optimization technology to reduce their storage footprint and achieve a ten-fold capacity increase on their current storage systems. Based in San Jose, Calif., Ocarina is privately-held and financed by leading investors JAFCO Ventures, Kleiner Perkins Caufield & Byers and Highland Capital Partners. For more information, visit www.ocarinanetworks.com