Market Overview

Infogroup Offers Direct Marketers Cutting Edge Insight by Combining New Social Media and Interactive Products and Services with its Industry Leading Marketing Data Solutions

OMAHA, Neb.--(BUSINESS WIRE)--

Infogroup (NASDAQ: IUSA), the leading provider of data driven and interactive resources for targeted sales, marketing and research solutions today announced it is expanding its high impact marketing solutions to include social media and interactive products and services for small, medium and enterprise businesses. This addition creates an unparalleled ability for direct marketers to find, attract, engage and retain customers through a wide variety of online and offline marketing channels. Infogroup’s combined product offerings create the ability for marketers to gain valuable, in-depth and unique insight like never before.

“Social media is becoming a vital part to every business’ marketing,” said Ann Kennedy, Senior Vice President of Infogroup’s Product and Data Innovation. “The real value in all of this comes from an integrated solution that gives marketers actionable insight.”

Kennedy added, “We’re leading the way by taking our years of experience in marketing data intelligence combined with our vast amount of robust and accurate data and then overlaying it with new social intelligence to create a breakthrough way to analyze and market to both new and traditional audiences. This is a unique and valuable resource that is available to Infogroup’s customers.”

Infogroup’s suite of social media products includes social media listening and monitoring; social media data append; social media strategic consulting, social media setup on sites like Twitter, Facebook, Flickr or YouTube; and other interactive marketing activities solutions such as twitter campaign management, online social communities and iphone and widget application development.

In addition, Infogroup also offers single and multipage customized site development via microsites and landing pages, including a breakthrough product called SMASH. SMASH allows people to experience an event or be engaged in a hot topic without actually being present at a centralized location. It is a unique tool that aggregates all related media and user-generated content from blogs, Flickr, Twitter and other social networking sites in real-time to one online location.

To learn more about Infogroup’s leading edge suite of social media products and services, contact Marcus Schmidt, Vice President of Infogroup’s New Products and Strategic Alliances, by phone at 402-930-3686 or by e-mail at marcus.schmidt@infogroup.com.

About Infogroup
Infogroup (NASDAQ: IUSA) is the leading provider of data and interactive resources that enables targeted sales, effective marketing and insightful research solutions. Our information powers innovative tools and insight for businesses to efficiently reach current and future customers through multiple channels, including the world’s most dominant and powerful Internet search engines and GPS navigation systems. Infogroup’s headquarters are located at 5711 South 86th Circle, Omaha, NE 68127. For more information, call (402) 593-4500 or visit www.infogroup.com.

Statements in this announcement other than historical data and information constitute forward looking statements that involve risks and uncertainties that could cause actual results to differ materially from those stated or implied by such forward-looking statements. The potential risks and uncertainties include, but are not limited to, recent changes in senior management, the successful integration of recent and future acquisitions, fluctuations in operating results, failure to successfully carry out our Internet strategy or to grow our Internet revenue, effects of leverage, changes in technology and increased competition. More information about potential factors that could affect the company’s business and financial results is included in the company’s filings with the Securities and Exchange Commission.

Infogroup
Kelly Loontjer, 402-596-7574
Director External Communications
E-mail: kelly.loontjer@infogroup.com

 

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