Trip Chowdhry of Global Equities Research detailed the results of checks conducted on Apple Inc. AAPL through 11 Apple stores across California, New York, Washington and Illinois, as well as 600 new iPhone 7 and iPhone 7 Plus users.
7 Plus Outsells 7
The checks revealed that the larger iPhone 7 has been outselling the regular version, two to one — meaning that for every regular iPhone 7 sold, two larger 7 Pluses were sold.
The most popular configuration for the iPhone 7 proved to be the 128 GB as compared to the 16 GB in the iPhone 6. In addition, the 128 GB iPhone 7 was 15 percent more popular than the 16 GB iPhone 6.
The most popularly selling color for the iPhone 7 was the matte Black, as compared to the Golden iPhone 6.
ASPs Will Rise
“iPhone 7 Plus 128 GB has an ASP of $869; regular iPhone 7 128 GB's has an ASP of $749 vs. iPhone 6 16GB had an ASP of $649, and 64GB iPhone 6 Plus has an ASP of $849,” Chowdhry mentioned.
The analyst noted that in 2014, about 30 percent of the iPhone 6 units sold were the Plus version, while in 2016, over 60 percent would be the iPhone 7 Plus.
Chowdhry believes that ASPs would rise as customers continue to choose higher memory and the larger configuration of the Plus model.
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