Lululemon's Homepage Touts Anti-Ball Crushing Men's Pants
Lululemon Athletica inc. (NASDAQ: LULU) reported a mixed Q1 earnings report Wednesday morning, but its website's homepage is drawing some laughs.
"No Adjustment Required" reads the caption. "ABC (anti-ball crushing) construction is designed for mobility--you can leave the boys be." This then leads you to a shopping page for men's shorts and pants.
We can't confirm how long, or how often, this is the first thing visitors see when they go to lululemon.com, but it certainly was eye-catching this morning.
Lululemon reported net income of $45.34 million in the first quarter, down from $47.81 million while earnings slipped to $0.33 a share from $0.34 a share in the year-ago quarter. Excluding adjustments, it would have earned only $0.31 a share thus missing the Street analysts' expectations by a penny.
The company's men's category saw a 21 percent increase in sales; Perhaps this anti-tugging thing is working.
After falling more than 3 percent in the pre-market session, shares were recently up more than 1.7 percent at $69.31 ahead of the opening bell.
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