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Facebook's Evolution As A Business In 2 Charts

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Unlike some of its tech peers, Facebook Inc (NASDAQ: FB) is having a great earnings season. The company beat or met every Wall Street expectation levied on it Wednesday, pushing shares up almost 10 percent after-hours.

Related Link: Facebook Just Met Or Beat Every Single Wall Street Consensus Expectation

But what about Facebook's strategy? How has that shifted over time? The answer to those questions is below, in two charts (via Benzinga Pro).


As seen above, Facebook continues to rely on advertising revenue. Accounting for 90 percent of the top line in early 2014, ads now comprise over 96 percent of sales. That growth has come in step of relative declines in the payment segment.


That's a graph of quarter-over-quarter percent change in active users (daily and monthly). DAU, MAU and Mobile MAU exhibit a seasonal pattern, while mobile DAU growth has declined over time.

The latest mobile DAU figures are the lowest q/q growth in seven quarters.

Still, the company is enormous. Here's a visual look at just how huge it really is.

Posted-In: Facebook businessEarnings News Technicals After-Hours Center Movers Tech Trading Ideas


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