Spooktacular Halloween NRF Data: Spending On Tricks And Treats To Reach $83/Ghoul
A recent National Retail Federation survey indicated that over 171 million people in the United States plan to celebrate Halloween in the current year. That means 69.1 percent of the surveyed Americans will celebrate, while the remaining 30.9 percent people are not planning to join the rest.
The average spending is expected to increase 11.6 percent from $74.34 in last year to $82.93 in the current year. The organization predicts total spending to reach an all-time high of $8.4 billion. The previous high was $8.0 billion recorded in 2012.
An interesting feature of the purchase pattern is that seven out of 10 consumers intend to hand out candy, while close to half of them would spend on decorating their home or dress in costume. The least spending is reported for pets dress in costume.
NRF President and CEO Matthew Shay commented earlier, "After a long summer, families are excited to welcome the fall season celebrating Halloween. Retailers are preparing for the day by offering a wide variety of options in costumes, decorations and candy, while being aggressive with their promotions to capture the most out of this shopping event."
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