Drinking And Driving Takes On New Meaning As Coffee May Be The Next Target For Driving Bans
New Jersey is considering a bill that may impact one of consumers' favorite past times: multitasking on their way to work.
The bill is described as potentially impacting "any activity unrelated to the actual operation of a motor vehicle in a manner that interferes with the safe operation of the vehicle on a public road or highway."
As one USA Today reporter suggested, this could impact two extremely popular segments of the retail market: coffee and fast food.
Though it hasn't been passed yet, the bill marks a big first step in the State's crackdown on distracted driving. In 2014, 3,179 fatal crashes were reported for distracted driving. According to the State's Highway Traffic Safety website, distracted driving was cited as a reason for close to 800,000 crashes from the year 2010 to 2014.
Investors looking to play this changing dynamic in the landscape of business commuters may consider the exposure some companies have to the coffee market.
Starbucks Corporation (NASDAQ: SBUX), Dunkin Brands Group Inc (NASDAQ: DNKN), Tim Hortons Inc. (NYSE: THI), McDonald's Corporation (NYSE: MCD) and The Coca-Cola Company (NYSE: KO) each may be viewed as a possible play on this trend.
While it remains unclear how the bill will specifically impact consumer behavior, it's worth it to consider how this could impact revenues.
The coffee and snack shop industry in the United States had total revenues of $28.84 billion in 2015. This year, the coffeehouse industry is estimated to generate $32 billion. This is but a small percentage of the projected overall $782 billion in overall revenue the food and beverage industry expects to generate this year, according to Statista.com.
In 2015, Starbucks reported $19.16 billion revenue, of which $11.12 billion came from beverages. Packaged and single-serve coffees and teas accounted for $2.62 billion revenue in the same year.
And in 2013, more than half of Dunkin Donuts' overall sales revenue came from beverages. Dunkin Donuts generated $810.93 million sales last year.
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