Amazon Prime Day Recorded 50% Year-Over-Year Order Growth Across Multiple Metrics

Amazon.com, Inc. AMZN disclosed the second annual Prime Day was the biggest day ever. The company revealed customer orders topped last year's Prime Day by over 50 percent in the United States and 60 percent globally.

Amazon said it was also the biggest day ever for Amazon devices at the international level and a record Prime Day for every device category, including Fire TV, Fire tablets, Kindle e-readers and Alexa-enabled devices. The online retailer's Prime Day also provided a great savings to members, who saved more than double on deals over Prime Day than in the previous year.

Amazon Prime VP, Greg Greeley, commented, "Prime itself is the best deal in the history of shopping, and Prime Day was created as a special benefit exclusively for our Prime members. We want to thank our tens of millions of members around the world for making this the biggest day in the history of Amazon. We hope you had as much fun as we did. After yesterday's results, we'll definitely be doing this again."

Related Link: Prime Day V. Black Friday: A Year-Over-Year Comparison At Amazon

Some of the international highlights included selling in excess of 2.5x more Amazon Fire TV devices than last year. In fact, the Fire TV Stick was the best-selling Amazon device. Similarly, over two million toys and one million pairs of shoes were purchased by customers Tuesday. Also, while over 90,000 TVs were purchased, hundreds of thousands of Kindle e-readers were sold on Prime Day.

The company said that Prime member orders on the Amazon app exceeded last year's Prime Day, as mobile app orders were more than 2x. Similarly, over a million customers used the app for the first time on Prime Day to shop and scope out deals.

Amazon said the Prime Photos sweepstakes had two million submissions globally in the lead-up to Prime Day.

Shares of Amazon were down 0.44 percent on the day at $744.91 at time of writing.

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