Facebook Inc FB signaled the declining of text as a company executive predicts the social network will "probably" be "all video" within the next decade, according to a report on Business Insider.
Nicola Mendelsohn, vice president for Facebook in Europe, the Middle East, and Africa, told Business Insider that video content on Facebook is growing more quickly than the company ever anticipated.
Answering where Facebook would be in a half decade in terms of mobile and video, Mendelsohn said, "If I was having a bet, it'd be video, video, video."
On the shift toward video, Mendelsohn said, "The best way to tell stories in this world- where so much information is coming at us-actually is video. It commands so much information in a much quicker period so actually the trend helps us digest more of the information in a quicker way."
Facebook's daily video views have gone from 1 billion to 8 billion over the course of a year. Text posts, meanwhile, are declining.
Mendelsohn told BI Facebook users watch an average of 100 million hours of video on mobile every day, added who oversees 433 million Facebook users in the EMEA region.
Live videos receive 10 times more comments than pre-recorded videos, Mendelsohn said, adding "engagement is much higher."
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